Acronym
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TWA is shorthand for the company name “Trans World Airlines”
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Focalizers
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The two people in this picture are the things the ad really wants you
to look at to observe the average home life, implying a vacation will get
away from the stress of the homelife
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Script
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A handwriting like text draws the attention as well as making it seem
more casual
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Implied distance
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The plane that is right outside the window
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Representationally
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Both magazines or the newspaper showing an ad for completely
different kinds of vacation showing they are in disagreement
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Bold style of text
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TWA is always bolded and in “let TWA take you there”
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Color
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TWA is colored red to make the acronym pop out of the black text
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Emoticon
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Not necessarily an emoticon but a repetition of the “…” pauses in the
text
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The main thesis I would come up with for this ad is, TWA doesn’t care where you go, or if you get a divorce before you decide on plans, just be sure to take TWA for all your flying needs! I mean it is humorous that they are arguing, yet all TWA cares about is if you take their planes to get there.
ReplyDeleteThe thesis for this ad seems to be saying that although couples/the opposite sexes in general are going to argue and that's normal, TWA will be there to help, so you should travel with them. The image is kind of funny, so they want people to see it and relate to it. Both the man and woman look humorously frustrated that the other just doesn't understand what they want, so it's also kind of contributing to the idea that men and women in general have very different interests.
ReplyDeleteTWA understands that despite the facade of perfect atomic households in this era, disputes do happen realistically, and they are ready to take your money for their services regardless of the circumstances. The arguing couple could either use the airline to make a split or find compromise, but they should be flying TWA.
ReplyDelete