Links to rhetorical tools:

Here are links to the rhetorical tools used in this class:

Schemes & Tropes -- Perelman & Olbrechts-Tyteca -- Fallacies -- Burke -- Rhetorical Toolbox -- Conspiracy Rhetorics

Thursday, January 30, 2020


Travel Royal FLY BOAC: Speaking Outline
    I.        
         Introduction
·        Attention getter; something about the lack of “SHAAAAAHKS” in my presentation, and calling people out for not getting the reference
·        Thesis: The 1950s was a time of great social and economic change as it lies between two very important wars in American history and left many unsure of what to do next. The idea of world travel began gaining popularity as the middle class began to rise against traditional structures and gain benefits of a higher social status; like being able to enjoy intercontinental travel. This ad for BOAC is a result of these things as it targets those with smaller vacation budgets and promises easy and fun travel experience.
·        Credibility: different sources, ad analysis
·        Lame transition
  II.        Societal Changes  
·        Brief history lesson (because everyone loves to learn about history)
·        What some authors call “in-between” times (M. Keith Booker?)
·        Changing times; economy, religion, social structure (Irvin Winsboro)
·        This transition is in poor taste. (Yay for bad puns)
III.        BOAC for the poor based on images
·        Simple images
·        Flat and symmetrical design
·        Basic colors
·        Another lame transition
IV.        Vaguely Vogue
·        Serif text for easy magazine reading
·        Again, targeting the middle class by putting the ad in a popular newspaper
·        More about style and attention getters
  V.        Catcalls when you’re broke
·        Ad offers complimentary food and beverage
·        Easy access to free information
·        “Travel Royal” gives an idea of what to expect and plays on the idea that every man is a king
·        What, you’ve never heard that saying? Well welcome to the sexist south
VI.        Conclusion
·        Summary of historical context, use of imagery and language, and overall message; how it all creates the message
·        Clincher (some “witty” joke about how Zombie Guide should have a glossary)

3 comments:

  1. I feel like the body of the outline is very strong. It gives plenty of information regarding the ad without giving too much so it doesn’t get boring. A stronger argument could be made and the current thesis could probably become part of the summary in the conclusion. Citation(s) is missing (I forgot to do it too, oops)

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  2. The humor is not distracting and allows the listener to be entertained while they learn. While the description of the ad is helpful, it would be even easier to see where you're coming from if you had links to your sources.

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  3. To be honest, I'm struggling to think of anything to add here, haha. Perhaps one thing to add to the visuals discussion would be how unusual this art style feels when compared to others of its time. Like, you know that generic, old-timey, kind of realistic but mildly cartoony art style that was so big at that time? I've noticed it or some extremely similar variant of it in a lot of these ads. Not this one, though. Perhaps they noticed what the trend was and wanted to stand out? Maybe it's imitating an art style that's popular elsewhere?

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