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Devices
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How
it’s used
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Definition
|
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Color/hue
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White
and black used in stark contrast to each other, drawing attention to the
images at center.
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Identification
of colors.
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Perspective/flat
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Simple
images used to give general ideas of what can be expected during the readers
travels.
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No
illusion of depth.
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Diagonals/balanced
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The
center image is symmetrical and even, drawing the eye of the readers to the
text at the center.
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The
image is symmetrical and stable.
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Figures/representation
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Each
image is simple but contains a figure in the foreground that symbolizes a
native of the city and specific landmarks or environments associated with the
area.
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Family/serif
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The
informational paragraphs on the ad use type with serif, very similar to a typical
font from a newspaper. Makes the type easier to read and more comprehensible.
|
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Style/bold
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First
few words in informational paragraphs are bolded to draw attention from the picture
and to the information.
|
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Style/all
caps
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First
few words in informational paragraphs are in all caps to draw attention from
the picture and to the information.
|
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Alliteration/consonance
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“From
Cairo to Capetown” uses repeated “c” at the beginning of the two city names
for catchy gimmick and attention grabber.
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Repetition
of consonant sounds.
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Puns/zeugma/syllepsis
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“Travel
Royal” Use of the word royal implies a high quality experience but can also be
an allusion to the fact that the company is a British operation; a country that
bolsters a royal family.
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Use
of a word understood differently in relation to other words.
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I feel like an argument that could be made by this ad is that it’s probably not the nicest/most popular airline considering it claims to have very cheap prices. Most people would be willing to spend a little extra when it comes to flying to ensure good service, comfortability, and most importantly safety, especially when traveling as far as to another country
ReplyDeleteHonestly the phrase " first class or tourist" is a highly aggressive header. it is pretty dominant on the bottom is the page. in my opinion, it is pretty much saying you either fly with us where its classy and no one will wonder why you are an American white guy in the middle of Africa or all of the other countries that they have on the ad. they are trying to sell this travel in luxury and see all of these cool native things while being welcomed because you paid so much for your vacation.
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