Attention getter: I’ve flown thrice in my life. Once was
when I was a baby, so I’m not sure if that counts. It’s uncomfortable and kinda
terrifying, and last time it happened I threw up for like 8 hours afterwards. I
have lots of mixed feelings.
Thesis: This ad isn’t just trying to sell you a vacation—it’s
trying to send you women, whiteness, and western beauty standards. Also, it’s
trying to sell this specifically to, not anyone who wants to take a vacation,
but straight men who either want a girlfriend or are considering cheating on
their wife.
Credibility: My name’s Emmy, and I may not know much about
the travel industry or marketing, but I know douchebaggery when I see it.
Transition: So, with douchebaggery in mind, let’s check this
bad boy out.
1 Let’s start with the words.
-Basic
font, draws attention to or from certain words
-Top
part is kitschy rhythmic (consonance/assonance), draws you in
-oooh
that “plus tax” paraprosdokian
-Bottom
chunk of text is listed like side effects at the end of a medical commercial
-Just
meant to finish you off if you’re still not sure by promising how easily all
this can be yours
-The
word “glamorous”
-those
ladies tho
-that “rich” lifestyle tho
-Which
brings me to…
2 Visuals
-Generic semi-realistic semi-cartoony style of that time
-Surrounded by women
-camera
angle follows male gaze
-All white
-All match conventional western beauty standards
-So, what’s this really selling you? Not just a vacation
3
So, who’s the target clientele?
Summary
Clencher: It sure is great that marketing isn’t gendered anymore,
and advertisements don’t turn women into sexual objects for a male clientele. We sure have learned our lesson. (big fake smile)
Lots of good information, but it seems a little wordy right now, especially at the top. It might help to condense it into smaller points on your final outline.
ReplyDeleteI agree with Ellie, incase something were to go astray I would maybe at least bold what it is you are talking about so you can just glance at the paper and get back on track when need be. I think this is really well done though, I can totally tell you know what you're doing.
ReplyDeleteI think that this looks good for the most part but I do think that you should cut it down. There are a lot of words of the page that are unneeded for you to get a reminder of what you are talking about, you don't really need so many full sentences. Especially for the attention getter and your thesis, I would say try and just put down what you might forget not things that are going to prompt you to read from your outline. And don't forget your citations!
ReplyDelete