Wednesday, January 27, 2016

Pepsi Ad

Text
Device
Description
Very fancy looking font is used in the title of the ad.

Makes the viewer feel as if the ad is only for the elite and fancy people

Repetition
The word “so” is used twice in the title. Emphasizing the smart and debonair aspect of the ad.

Low Contrast
Color scheme is very nice looking. All the same shade of colors.


Focalizers
Figures of dogs in the bottom of the ad, the Washington Monument is in the background, and there is a scheme of a few different colors.

Low Angle
I feel as though we may be looking up at them because there is minimal detail on the bottom and then it gradually gets more detailed as we look up because there is where the actual focus of the ad is located.


Shelby Gross #7 "Try That Wonderful Pepsi Feeling"



Elaboration Table for The Sociables Ad


Hue-
White people, clothing helps appearance
Value-
Light Colors
Saturation-
Basic colors
High Contrast-
Shadows around man kneeling shows muscles, superiority
Geometric-
An illusion of being at the beach
Oblique-
Focus seems to be on the man and the woman on the right because they are brought closer to the front
Open-
Outside so no boundaries
High angle-
Seem to be looking up at them, superiority

 

Long-shot
Can see them at a distance to show what you could be like if you drink the soda
Representationally-
Obviously a non-white person would not be able to identify with this add especially with this ad at the time period and the words that are used in the ad
Abstraction-
Realistic idea but seems to be appealing to one audience

"The Sociables Analysis"


Pepsi Ad Elements

visual
1) color
hue
The identification of the colors.
There are many different colors to attract the eye.
c (p. 39)
value
The lightness or darkness of a color.
c (p. 39)
saturation
The purity or vividness or depth of a color.
c (p. 40)
geometric
An illusion of depth and space.
Has little depth in cooler.
oblique
The image seems unstable and pulled to the side.
The image is pulled to the side.
c (p. 45)
focalizers
Are figures or colors or spaces used to pull the eye across the image?
The spaces in the words forces the eye to be pulled across the image and read it.
c (p. 49)
eye-level
Are we even with them?
Even with the woman.
d (p.37)
medium shots
Is the subject people in interaction (Are they about waist up?)
We can see the woman waist up.
icons
Are there key symbols or characters that call to mind a narrative or genre?
The old fashioned cooler rather than today’s typical ice chests. Old fashioned genre.
3) style
Bold?
Item being sold is bolded.
Italic?
Demand is in italic 
All caps?
Most of ad including product is in all caps
Underlining?
Underlining in the product
e
sans serif
Without serifs.
No lines linking the reading of letters.
10) legibility
The font itself
Multiple fonts. Bold. Old Time cursive.


Monday, January 25, 2016