COMM 274: Rhetoric at TLU: January 2024

Monday, January 29, 2024

Ad #6

Name: Haley Slussler About Ad: Has a mother and child surrounded by breakfast food. What is advertised: Kellogg’s Corn Flakes Cereal Cereal Ad 6 Schemes Climax (Arrangement) Parenthesis (Hyperbaton) Visual Open Space (Space) High Contrast Lighting (Light) Eye Level Angle (Angle) Medium Shot (Implied Distance) Tropes Hyperbole (Exaggeration) Paralipsis (Apophasis) Type Bold (Style) Color: Mostly black, expect for the red for the logo (Emphasis) https://docs.google.com/document/d/1KEGBoL66hKiccVvmQ8eIH_7Ci8SiOFDL3YDDwKu-768/edit Note: Had to link it, because it would not work with my file.

Kellogg’s Ad #25

Cereal Ad #2

#18

Visual- saturation	The color is not vivid and has that old TV look
Visual- low contrast	Not many shadows or differences in the colors look
Visual- geometric	It shows the depth of the poster behind the cereal and the banana also going behind the cereal
Visual- closed	The milk is going off the page and the bowl is also off the bottom.
Visual- full	The ad has a lot of space covered and is very active.
Visual- grounding	The cereal is in front, the banana is in the middle, and the poster is in the background
Visual- high angle	The ad has a slightly high angle
Schemes- tmesis	Tiger-ri-iffic, gr-r-reat
Tropes- hyperbole	(the world's favorite kind)
Visual- abstraction	A tiger is working out on a poster
Type- all caps	The names and the poster have all caps

Ad #16

Cereal Ad Details

I originally chose this ad because it seemed like it would be simple. This was proven wrong as I began asking myself what the hell I was looking for and trying to explain my choices without stretching to a conclusion. Like do I need to point out the subtle racist mannerisms displayed by separating the white and brown eggs? Why have everything else covered BUT the whole untouched cooked chicken?

It drove me insane. Why did she pour a bowl full of cereal, begin pouring milk, and then stop? I think the message would've been better had the milk still been pouring (despite the gross ratio of cereal to milk being displayed.)

In my opinion what was used (for its time) works in its setting, as a contemporary ad, no.

Kellogs Ad #5 Details

Sunday, January 28, 2024

Cereal Ad Blog Post :What Makes It Work?

Trinity Murdock

#12

Frosted Flakes are my favorite cereal, I have tried to be completely unbiased. There are definitely rhetorical strategies used throughout this ad. Does that make it a good ad, after looking at it and analyzing the table, they put a lot into making it look simple and structured. Gotta give them credit for that, and they stayed on brand. I rated it seven out of 10 in my personal scale of ad efficiency below is my analysis.

WHAT I SAW

Tropes: Substitution	They substitute the word terrific by changing the beginning of it to “Tiger-riffic” to support their mascot Tony the Tiger.
Type: Bold	The wording in this ad uses bold letters to make the letters pop out in comparison to the orange background above.
Type: Spacing	The spacing from word to word is normal.
Type: Ratio	The “Tiger-riffic for breakfast” is much larger than the rest of the lettering to make it stand out for a catch phrase.
Visual: Hue	The colors stand out from one another because the bright orange makes the black stripes everywhere stand out significantly.
Visual: High Contrast	The orange is very vibrant which makes the black lettering and the stripes on the spoon stand out versus if the contrast was low.
Visual: Balanced	The image is symmetrical and is not taken from the side.
Visual: Focalizers	Makes the eyes look everywhere on the image because of the stripes that are used and makes the cereal box stand out at the top right corner because of the orange background.
Visual: Representationality	The ad does a good job of making sure the viewer knows what the mascot is by implementing the tiger in two different spots and the stripes on the spoon sticking out of the cereal.

Cereal ad- Cristina Jaramillo

Schemes: Epzieuxis	The word “Best” is used a couple of times throughout the ad
Schemes: Anaphora	“Best Liked, Best Flavored…” “The best to you each morning.”
Schemes: Scesis onomaton	“Best Liked, Best Flavored, Worst to run out of”
Schemes: Tricolon	Three parts for the saying, “Best Liked, Best Flavored, Worst to run out of”
Visual: Hue	The varies colors of the red background, yellow table and black umpire suit
Visual: Open	Top and side of the red background are fair empty
Visual: Eye-level	Ad captures a moment of a kid and adult enjoying the cereal
Visual: Medium shots	There is a moment as if the adult is speaking to the child about baseball while holding a ball
Visual: Representationally	Identify items such as the ball, mild and cereal on the table. We know the boy is a baseball player and the adult is an umpire
Visual: icons	The boy may be eating a meal before having to play a game as he is dressed as a baseball player and the adult seems to be the umpire for the game
Type: Bold	Word Kellogg’s and corn flakes are in bolded letters
Type: All-caps	Corn flakes all around the ad are capitalized
Type: Underlining	Words such as best and worst at the beginning of sentences are underlined
Type: Family	Most words throughout the ad seem traditional with a few bolding and cursive for the cereal brand
Type Script	Handwriting for the ceral brand is cursive

Representationality: We can see a clear image of the cereal box as well as the report card

- The son seems to be bribing the dad so he does not get into trouble for bad grades.

Light: Low contrast is shown throughout this advertisement

Novelty: Hard to see the grades on report card but the effect of the grades is shown

Style: The letters are bold and narrow

Icon: The tiger

Cereal Ad rhetorical devices - Jared Guy

Rhetorical devices used in Ad

Monday, January 22, 2024

ads for discussion 1/22

Cereal Ads to Choose from for Spring 2024 First Project

First come, first served. Comment below with the number of your choice. You cannot pick something someone else chooses. If you are slow and find out someone beat you to it, you will need to change.

COMM 274: Rhetoric at TLU

Links to rhetorical tools:

Monday, January 29, 2024

Ad #6

Kellogg’s Ad #25

Cereal Ad #2

#18

Ad #16

Cereal Ad Details

Kellogs Ad #5 Details

Sunday, January 28, 2024

Cereal Ad Blog Post :What Makes It Work?

Trinity Murdock

#12

Ad Details

Data Cereal Ad #35

Cereal Ad

Ad Data #26 Evan Santillan

Cereal Ad

Cereal ad- Cristina Jaramillo

Ad 27 Analysis

Ad #15

Data for Cereal Advertisment #8

Cereal Ad rhetorical devices - Jared Guy

Monday, January 22, 2024

ads for discussion 1/22

Cereal Ads to Choose from for Spring 2024 First Project