Links to rhetorical tools:

Here are links to the rhetorical tools used in this class:

Schemes & Tropes -- Perelman & Olbrechts-Tyteca -- Fallacies -- Burke -- Rhetorical Toolbox -- Conspiracy Rhetorics

Sunday, January 28, 2024

Ad #15

 












1 comment:

  1. I think there are a few different things you could argue here. One is that eating Kellogg's will make us happier. We see in the ad that the couple is fighting at breakfast, however, once they start eating Kellogg's cereal they seem to have made up and now they are happier. This ad targets the people who will be purchasing the cereal themselves, so it is trying to send the message that this cereal provides happiness. Especially with the slogan being "Great way to sweeten up the day", I think that this argument is definitely valid.

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