Links to rhetorical tools:

Here are links to the rhetorical tools used in this class:

Schemes & Tropes -- Perelman & Olbrechts-Tyteca -- Fallacies -- Burke -- Rhetorical Toolbox -- Conspiracy Rhetorics

Sunday, January 28, 2024

Ad Details

 











3 comments:

  1. It seems like you could make an argument about what we consider refreshing and how the ad cues us into those things with the visuals. I think you could make an argument about how/why we're drawn to ads with cartoonish features, like the clay-mation style you mentioned too.

    ReplyDelete
  2. I think you can make a good argument with the puns that are going on in the ad such as, Gr-r-reat and Corn-happy and especially with "its coolcrispandelicious!" You can really use the perspective side of the ad and build a thesis on how he is looking through the window on a hot sunny day as he is looking inside at a nice bowl of Frosted Flakes.

    ReplyDelete
  3. I would suggest arguing that this add missed the mark actually. The Tony the Tiger tells us its hot outside, yet there is no emphasis on it being a cold treat. Sure it says cool and crisp, but that is more targeted towards the milk more than cereal. Also, maybe I'm missing the point of the "corn-happy" and "coolcrispanddelicious" besides making it more kid appealing with being goofy. The ads focused is all over the place.

    ReplyDelete