This blog will be filled with data analysis samples created by students in my COMM 274 class at TLU. You will see a variety of types of rhetorical analysis methods on display here.
Links to rhetorical tools:
Here are links to the rhetorical tools used in this class:
This ad targets blue-collar families. It's showing a boy who wants to grow up as masculine as his father and portrays himself in a serious manly way. While cute for most people, the somewhat compelling story it tells kind of gets ruined by the emotional appeal to mothers at the end. This appeal suggests breakfast would not be as beneficial to dedicated leading men without their cereal products. The marketer is relying on what-if scenarios in order for a parent to second-guess their choices in raising a productive & hardworking family. I believe that the ad would have been more convincing if the last line was omitted. The, "Let's face it together" line appeals to the theme of the story; a solemn boy wanting to emulate his role model (father).
Kara mentions the low contrast from the start and that gives this ad a hardened look to it to make this kid seem tough as if he has a long and hard work day herding animals and riding his horse. The targeted audience would have to be people on a ranch or just country people in general, they all think they are 'as tough as nails'. It is telling them that this cereal has all the nutrients they need for a healthy breakfast and how it makes it a smooth morning with no fuss.
The low contrast in this ad makes a huge difference because it gives the vibe of a rancher or a blue-collar family that eats a bowl of Kellogg’s every morning. The targeted audience in this are the families that are ranchers or blue-collar workers because of the cowboy hat and the big bold lettering at the top that says, “With a long day’s ridin ahead, a man needs a good breakfast.” The argument I would use for this ad is that Kellogg’s are wanting the blue-collar families to buy their product for their kids and for the whole family because it makes them strong. I would use the low contrast and the bold lettering to support the thesis like you did in the blog post!
In this advertisement you can tell that the target audience is trying to reach like Ashley said, blue-collar families. This ad uses great imagery within the text, aswell. You can see that within the first sentence ("some mornings a man can't wait to saddle up and hit the trail")... with that, the ad shows a center picture and gives viewers a closer look into this young kid's emotion that will follow him into eating the cereal. It is shown in this ad that this boy will initially feel or become like a "man" after he eats the cereal and goes on to start the day. It's a good graphic and an attention-getter, you have some great points in your analysis. great work!
I enjoy the paradox of the first sentence about being a man but visually seeing a little boy . Automatically I'm looking at the visual and I really appreciate not only the contrast but the (color) values found within the food and product compared to the chosen color background, the filter of his skin, and even the text. Everything blends in with each other except the product .
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This ad targets blue-collar families. It's showing a boy who wants to grow up as masculine as his father and portrays himself in a serious manly way. While cute for most people, the somewhat compelling story it tells kind of gets ruined by the emotional appeal to mothers at the end. This appeal suggests breakfast would not be as beneficial to dedicated leading men without their cereal products. The marketer is relying on what-if scenarios in order for a parent to second-guess their choices in raising a productive & hardworking family. I believe that the ad would have been more convincing if the last line was omitted. The, "Let's face it together" line appeals to the theme of the story; a solemn boy wanting to emulate his role model (father).
ReplyDeleteKara mentions the low contrast from the start and that gives this ad a hardened look to it to make this kid seem tough as if he has a long and hard work day herding animals and riding his horse. The targeted audience would have to be people on a ranch or just country people in general, they all think they are 'as tough as nails'. It is telling them that this cereal has all the nutrients they need for a healthy breakfast and how it makes it a smooth morning with no fuss.
ReplyDeleteThe low contrast in this ad makes a huge difference because it gives the vibe of a rancher or a blue-collar family that eats a bowl of Kellogg’s every morning. The targeted audience in this are the families that are ranchers or blue-collar workers because of the cowboy hat and the big bold lettering at the top that says, “With a long day’s ridin ahead, a man needs a good breakfast.” The argument I would use for this ad is that Kellogg’s are wanting the blue-collar families to buy their product for their kids and for the whole family because it makes them strong. I would use the low contrast and the bold lettering to support the thesis like you did in the blog post!
ReplyDeleteIn this advertisement you can tell that the target audience is trying to reach like Ashley said, blue-collar families. This ad uses great imagery within the text, aswell. You can see that within the first sentence ("some mornings a man can't wait to saddle up and hit the trail")... with that, the ad shows a center picture and gives viewers a closer look into this young kid's emotion that will follow him into eating the cereal. It is shown in this ad that this boy will initially feel or become like a "man" after he eats the cereal and goes on to start the day. It's a good graphic and an attention-getter, you have some great points in your analysis. great work!
ReplyDeleteI enjoy the paradox of the first sentence about being a man but visually seeing a little boy . Automatically I'm looking at the visual and I really appreciate not only the contrast but the (color) values found within the food and product compared to the chosen color background, the filter of his skin, and even the text. Everything blends in with each other except the product .
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