Links to rhetorical tools:

Here are links to the rhetorical tools used in this class:

Schemes & Tropes -- Perelman & Olbrechts-Tyteca -- Fallacies -- Burke -- Rhetorical Toolbox -- Conspiracy Rhetorics

Sunday, January 28, 2024

Cereal Ad

 



 

Tropes: Substitution

They substitute the word terrific by changing the beginning of it to “Tiger-riffic” to support their mascot Tony the Tiger.

Type: Bold

The wording in this ad uses bold letters to make the letters pop out in comparison to the orange background above.

Type: Spacing

The spacing from word to word is normal.

Type: Ratio

The “Tiger-riffic for breakfast” is much larger than the rest of the lettering to make it stand out for a catch phrase.

Visual: Hue

The colors stand out from one another because the bright orange makes the black stripes everywhere stand out significantly.

Visual: High Contrast

The orange is very vibrant which makes the black lettering and the stripes on the spoon stand out versus if the contrast was low.

Visual: Balanced

The image is symmetrical and is not taken from the side.

Visual: Focalizers

Makes the eyes look everywhere on the image because of the stripes that are used and makes the cereal box stand out at the top right corner because of the orange background.

Visual: Representationality

The ad does a good job of making sure the viewer knows what the mascot is by implementing the tiger in two different spots and the stripes on the spoon sticking out of the cereal.

 

2 comments:

  1. What I get from your work, it really analyzes essential parts of the ad. I find it very well done, and the ad does its job well too. From the work, so far, the best choice is trying to prove how effective the ad is and who is the target audience.

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  2. I believe that the ad does a poor job at showing off how good it is. I think they could've pointed out other thinks to make the product look more appealing, but I do agree with your annotations. good job!

    ReplyDelete