Schemes: Epzieuxis | The word “Best” is used a couple of times throughout the ad |
Schemes: Anaphora | “Best Liked, Best Flavored…” “The best to you each morning.” |
Schemes: Scesis onomaton | “Best Liked, Best Flavored, Worst to run out of” |
Schemes: Tricolon | Three parts for the saying, “Best Liked, Best Flavored, Worst to run out of” |
Visual: Hue
| The varies colors of the red background, yellow table and black umpire suit |
Visual: Open
| Top and side of the red background are fair empty |
Visual: Eye-level
| Ad captures a moment of a kid and adult enjoying the cereal |
Visual: Medium shots
| There is a moment as if the adult is speaking to the child about baseball while holding a ball |
Visual: Representationally
| Identify items such as the ball, mild and cereal on the table. We know the boy is a baseball player and the adult is an umpire |
Visual: icons | The boy may be eating a meal before having to play a game as he is dressed as a baseball player and the adult seems to be the umpire for the game |
Type: Bold | Word Kellogg’s and corn flakes are in bolded letters |
Type: All-caps | Corn flakes all around the ad are capitalized |
Type: Underlining | Words such as best and worst at the beginning of sentences are underlined |
Type: Family | Most words throughout the ad seem traditional with a few bolding and cursive for the cereal brand |
Type Script | Handwriting for the ceral brand is cursive |
I dont know much about baseball but from what I know the umpires know pretty much everything thing there is to know about the game of baseball. I think that the fact that their both eating a bowl of cereal implys that the kid can be just like the umpire, all knowing and wise about baseball, if he eats kellogs like one of the smartest people in the game he can be like one of the smartes people in the game. I also assume since their such a heavy dipiction of baseball in this ad, I think the ad is saying that "corn flakes is a baseball players cereal."
ReplyDeleteFrom what i recall about baseball, umpires use to be a very respected profession, along with being household names. A kid would look up to an umpire and their advice. The inferred meaning of having the kid physically looking up to the umpire and eating corn flakes with him is that if you look up to baseball and its players/umpires you should be eating cornflakes as well. The text "they know the score" is a pun of that you can use in the analysis regarding the interpretation of the what the score is exactly.
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