Links to rhetorical tools:

Here are links to the rhetorical tools used in this class:

Schemes & Tropes -- Perelman & Olbrechts-Tyteca -- Fallacies -- Burke -- Rhetorical Toolbox -- Conspiracy Rhetorics

Sunday, January 28, 2024

Ad Data #26 Evan Santillan







 










2 comments:

  1. I think your analysis is excellent. You covered a lot of good information from the chart. An argument you can make is that Kellogg's cereal is enjoyed by everybody of any different culture. You can use any kind of milk, including coconut milk. Any kind of milk that people enjoy. But from this ad specifically, you can argue that people from Haywain culture enjoy their Kellogg's cereal with coconut milk. To elaborate on that even more, you can say that Kellogg's can be enjoyed by anyone from any culture. I think it shows how no matter who you are, or where you come from, you can enjoy their cereal the way you like it.

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  2. I think you have a lot of good analysis data here. I think a good argument for this ad should focus on the inclusion of everybody, no matter the culture. Kellogg's is trying to prove that their cereal is for anybody to eat in any way that they want. You could further this argument by using the image of coconut milk that is shown in the ad. This gives off the message that there are no rules when it comes to eating cereal!

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