Outline: How going by United airlines compares with surface travel

Attention Getter-


Thesis: TBA



Credibility: I’m Chris Johnson and I’m going to do my best to analyze this ad going off Vroomans chart



Preview: I'm going to talk about the visuals, schemes and tropes from vroomans chart. 



Body:

 Schemes

➔   Parallelism

Tropes

➔   understatement/litotes

➔   anthypophora

Visuals

➔   High contrast

➔   Representationality         

➔   Low angle

Type

➔   Style/Bold

Conclusion:

Summary

Clincher

Travel Royal FLY BOAC: Speaking Outline

    I.        

         Introduction

·        Attention getter; something about the lack of “SHAAAAAHKS” in my presentation, and calling people out for not getting the reference

·        Thesis: The 1950s was a time of great social and economic change as it lies between two very important wars in American history and left many unsure of what to do next. The idea of world travel began gaining popularity as the middle class began to rise against traditional structures and gain benefits of a higher social status; like being able to enjoy intercontinental travel. This ad for BOAC is a result of these things as it targets those with smaller vacation budgets and promises easy and fun travel experience.

·        Credibility: different sources, ad analysis

·        Lame transition

  II.        Societal Changes  

·        Brief history lesson (because everyone loves to learn about history)

·        What some authors call “in-between” times (M. Keith Booker?)

·        Changing times; economy, religion, social structure (Irvin Winsboro)

·        This transition is in poor taste. (Yay for bad puns)

III.        BOAC for the poor based on images

·        Simple images

·        Flat and symmetrical design

·        Basic colors

·        Another lame transition

IV.        Vaguely Vogue

·        Serif text for easy magazine reading

·        Again, targeting the middle class by putting the ad in a popular newspaper

·        More about style and attention getters

  V.        Catcalls when you’re broke

·        Ad offers complimentary food and beverage

·        Easy access to free information

·        “Travel Royal” gives an idea of what to expect and plays on the idea that every man is a king

·        What, you’ve never heard that saying? Well welcome to the sexist south

VI.        Conclusion

·        Summary of historical context, use of imagery and language, and overall message; how it all creates the message

·        Clincher (some “witty” joke about how Zombie Guide should have a glossary)

Go Pullmen Speaking Outline

Introduction: 

Attention Getter: Make reference to Mad Men on Netflix.

Thesis: I believe that the ad is trying to catch the attention of lower class white males.  With that being said, the ad is trying to offer the feeling of power and riches to the lower class white males by giving them the ability to stay overnight with a personal butler.  With that being said though these men are not able to afford their own plane, for a lower cost the men are still able to feel powerful in their society through the Pullman train company.

Credibility: Through the evidence of the ad as well as with Mad Men and other TV shows and history classes we see white men striving for power.

Preview:  We are now going to now discuss the images as well as the words and languages being used.

Discussion:

1. The title - Words and Font - Vrooman's Chart -- Compare to Ally's Poster
2.  Paragraphs - Words and Font - Vrooman's Chart - Discuss the style of the font
3.  Figure - Representational - Vrooman's Chart - Having a clear understanding of what is in the photos gives us a strong suggestion that the white men are really striving for the feeling of power
4.  Focus - Grounding - We can suggest that the focus is going to on the food, for it is a natural attention drawer
5. Epizeuxis - Vrooman's Chart - Repeating the word Pullman draws attention to the motto of the company.

 Conclusion: Draw attention back up to the thesis of the ad

First Outline

Outline

Introduction:

• Attention Getter:

Thesis: To be stated later..

Preview: Apparently women like flying too?!

Main Point: 

• Ads audience is focussed on women 
• Published in a woman’s magazine (Ladies' Home Journal)
• Woman in front
• “Mother’s too!”
• Leave the kids behind
• but the men still has a strong hand in it
• “Now Dad can take..” “Family Man”

Preview: The “ideal” family...

Main Point:

• Family driven (Happy, ideal family, smiling, in line)
• Colors (vivid/bright and happy
• Angle (allows you to envision yourself as part of the family)
• Figures (realistic) 
• Script (handwriting, homey)
• Questioning (“is it any wonder family men are so enthusiastic about flagship travel?”)

Conclusion:

• Success: advertising towards housewives of the time, making it about family 
• Fail: still made the men the focus

Attention getter: Wild wild WTF…. is my exact thoughts while examining this poster

Thesis: This poster is trying to draw in people who want to explore the wild wild west… in the most racist fashion

Credibility: Reading hundreds of high school text books that fail to mention the part about Americans stealing other people's cultures and appropriating them.. But not accepting people who are originally from the culture. Because Americans are portrayed as superheroes to other Americans and villains to minority culture.
Preview: *** insert ad here and point out thingys****
Transition

Points:

Words


Schemes
Epizeuxis
Climax


Tropes
Sarcasm

*transition*
Picture
Visual
 Hue
Value
Balanced
Geometric
Closed
Grounded
Focalizers
Eyelevel
Medium shots
Icons

TRANSITION
Type
Old-Italic
Color
Kerning
Family

*transition*



Conclusion:
Summary of stuff
Awkward goodbyes

First Outline

Intro:

Attention getter – “Alright, so here’s my ad that was released in 1950s & sorry for the mini history lesson, but I’m gonna go over some events that happened in the decade before”

-          Important events that happened in the past decade

Credibility/Intro – Hi guys, I’m Chassety & I don’t really have much credibility, I’m not even a COMM major, but I’m doing my best to analyze this ad for y’all (:

Thesis – TBD

*transition*

Body:

Words

Schemes

-          Enumeratio

-          Isocolon

Tropes

-          Metaphor

*transition*

Picture

Visual

-          Hue

-          High Contrast

-          Abstraction

Type

-          Style: Bold

-          Emphasis: Color

-          Family: Serif

*transition*

Conclusion:

Summary – TBD

Clincher – TBD

Ad Analysis first outline

Ad Link: https://repository.duke.edu/dc/adaccess/T2751

Introduction

• Attention getter: TBA Life experience that connects with the topic
• Thesis: Even though this ad seems purely targeted at women, there are certainly parts of it that attract men as well, specifically so they can meet women on buses or to get the wife out of the house.**might omit the highlighted section
• Credibility: My name is Ellie and as a woman who has used public transportation before, I will analyze this ad based off of the chart
• Preview: We are going to talk about visual, schemes and tropes to better understand how this ad appeals to women and men.

Schemes

• scesis onomaton***
• many uses of positive sounding language to applaud the women for chosing greyhound
• could makes husbands happy because they could convince them to go while reassuring them that they are being good wives
• enumeratio
• List of benefits are obviously enjoyed by everyone including men. They can meet women cheaply and comfortably.

Tropes

• TBA

Visual

• Geometric: Shows the comfort of the bus 
• Absraction: Pretty realistic. Shows in detail the type of woman or homemaker who will be riding this bus
• TBA something about her travelling alone

Style

• Bold
• The top “conversation”/attention getter. Elaborate on what it sets up for the rest of the ad. Some men who would have seen this would have immediately considered Greyhound because it states boldly that women travel with them more than any other group.

Conclusion

• Even in a women's ad, it is impossible to assume this was not targeted to men in subtle ways as well. After all, attracted as many people, men and women, was the goal of the company.

How a Wife who stays behind can help her Husband GET AHEAD! First Outline

Ad Analysis

 

Introduction:

Attention getter

Thesis: American Airlines wants to demonstrate that by flying with them, you are doing what is most efficient, and to do otherwise would be handicapping yourself, like hiring a secretary who can't abbreviate.Patriarchal roles are represented, with a stereotypical secretary, and an older white businessman, who is very impatient, as he believes his time to be very valuable.

Credibility: I have a chart breaking down the devices used to push this idea.

Transition

Points:

1. Words
1. Emphatics enumeratio fastest, most comfortable, and most convenient Briggs lists off what is good about American Airlines, choosing words that express a superiority above other airlines.
1. Vrooman’s chart
2. Metaphor The comparison between a secretary and American Airlines service is made to show that they will save your valuable time, like a secretary would using shorthand, and to fly with other airlines would be a waste of your time.
   1. Vrooman's chart
3. prosopoeia- personification Flagship travel is good business because it gets business by bringing customers closer and new prospects within reach. humanizes the company, making it seem as if they care
1. Vrooman’s chart
4. anthypophora-Asking and then answering a rhetorical question . Briggs uses a rhetorical question to emphasize that flying American Airlines will save valuable time. Like a secretary using shorthand.
1. Vrooman’s chart

Transition

2. Image
1. genre- The art style looks like American WWII propaganda, as did many advertisements at this time, the art style is distinctly Americana.
1. Vrooman’s chart
2. closed geometric perspective The depth of the image leaves the secretary closest to us, which I believe implies her vulnerability, and the likelihood she will be kicked out of the office at any second.
1. Vrooman’s chart
3. The colors are a vibrant hue, following a orangish color scheme that was seemingly typical of the time.
1. Vrooman’s chart

Transition

Conclusion:

Summary

Clincher

Zion Ad Outline

Intro

Attention grabber - There’s the saying that “it’s not about the destination, but the journey”... however for this ad, it’s the complete opposite. They want you to focus on the destination rather than the subpar train you have to take to get there. 

Credibility - Besides the fact that it was assigned to me and I have spent time analyzing the ad; traveling is one of my favorite things and it is my goal in life to visit every NP, so it’s very fitting that I talk about this ad in particular. 

Thesis - Union Pacific wants its readers to visualize themselves visiting Zion NP, Bryce Canyon NP, and the Grand Canyon by getting you interested in the destination while also providing a way for you to get there

Body 

1. Tropes

1. Irony - “unforgettable motor-bus tour” however, not intentional
2. Auxesis - use of descriptive words such as “awe inspiring” and “majestic” to describe the parks

2.              Visual

a.              Full Space - the space is mostly taken up by destination pictures, do more talking than the words do

b.              Eye level - allows audience to be able to visualize what these places might look like and be able to imagine that they are actually there

3.              Type

a.              Style → Bold - there are certain words/logos that are bolded for readers to grab onto the most important parts

b.              Emphasis → Color - the word “ZION” is in red letters in order to grab the readers  

Conclusion

The bigger meaning → Want you to focus on the “amazing” places you can see, not really the means on travel that entails; are able to do this by using devices that highlight the parks, not the actual train that Union Pacific offers