Links to rhetorical tools:

Here are links to the rhetorical tools used in this class:

Schemes & Tropes -- Perelman & Olbrechts-Tyteca -- Fallacies -- Burke -- Rhetorical Toolbox -- Conspiracy Rhetorics

Wednesday, January 29, 2020

Ad Analysis first outline

Introduction
  • Attention getter: TBA Life experience that connects with the topic
  • Thesis: Even though this ad seems purely targeted at women, there are certainly parts of it that attract men as well, specifically so they can meet women on buses or to get the wife out of the house.**might omit the highlighted section
  • Credibility: My name is Ellie and as a woman who has used public transportation before, I will analyze this ad based off of the chart
  • Preview: We are going to talk about visual, schemes and tropes to better understand how this ad appeals to women and men.
Schemes
  • scesis onomaton***
    • many uses of positive sounding language to applaud the women for chosing greyhound
    • could makes husbands happy because they could convince them to go while reassuring them that they are being good wives
  • enumeratio
    • List of benefits are obviously enjoyed by everyone including men. They can meet women cheaply and comfortably.
Tropes
  • TBA
Visual
  • Geometric: Shows the comfort of the bus 
  • Absraction: Pretty realistic. Shows in detail the type of woman or homemaker who will be riding this bus
  • TBA something about her travelling alone
Style
  • Bold
    • The top “conversation”/attention getter. Elaborate on what it sets up for the rest of the ad. Some men who would have seen this would have immediately considered Greyhound because it states boldly that women travel with them more than any other group.
Conclusion
  • Even in a women's ad, it is impossible to assume this was not targeted to men in subtle ways as well. After all, attracted as many people, men and women, was the goal of the company.

2 comments:

  1. I think this outline is pretty well done, just add citations in the future. The outline isn't too long-winded, but it seems like it contains enough information for your argument, and It is much more interesting to try and understand how this appeals to men than women.

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  2. I think your outline looks good, and it seems like the amount of information isn't too much or too little. Your thesis looks really interesting too since you're talking about how it attracts men as well as women. The organization of the outline is fine as it is, but if you wanted to switch it up you could organize it between ways it appeals to women and ways it appeals to men.

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