Introduction:
Attention getter- divorce statistics in the late 40s early 50s
“According to Randy Olson, Lead Data Scientist at Life Epigenetics, Inc., “ the only notable spike in divorce rates in the past 144 years also followed the conclusion of WWII” http://www.randalolson.com/2015/06/15/144-years-of-marriage-and-divorce-in-1-chart/
Introduction and credibility- Name, credibility being me the person who analyzed the piece
Thesis- Airlines attempting to normalize fighting and separation within the family.
Preview- Do this by using photos, special fonts and using specific words.
Body:
P1- photos
- Geometric: illusion of space and depth due to the plane flying in the background (Vroomans weird chart)
- Figure representationality: I interpreted this to mean things we can identify including attitude and non verbal cues that both the man and the woman are portraying in the photo, showing frustration and a hostile environment (vroomans weird chart)
TRANSITION
P2- font
- Style(Bold, emphasized color)- TWA is larger than most other text and is made a red color to draw attention to the brand and let it be very clearly known this is the company we want the public to recognize first (Vroomans weird chart)
- Script- the beginning of writing, like most other ads, begins with script because it makes the audience feel more comfortable, not as computerized and more personal. (Vroomans weird chart)
TRANSITION
P3- words (scemes) Vroomans weird chart
- Antimetabole - repetition of TWA and skyliner, also the mention of separate trips is mentioned twice.
- Irony (antiphrasis) - there is discussion of separate vacations even though typically families take vacations together so would this actually make it a vacation or a personal get away (vroomans weird chart)
TRANSITION
Conclusion:
Thesis- Using figure representationality, specific font and words we can conclude the TWA is attempting to normalize fighting and separation within the family.
Clincher- TWA is only out to grab your money!
Your outline is very clean and detailed. Going off the advice in the book, I would just mention to keeping things shorter if you’re comfortable of course. I love the angle you are taking on your thesis and judging by the evidence, you seem to have a case! Other than that, the structure is spot on from the example we were given in the book.
ReplyDeleteI think the outline could be considered somewhat long? But other than that, your argument is very well structured, and I don't see much issue with your outline, just make sure you're not trying to memorize every word of every paragraph, word-for-word.
ReplyDeleteYour outline looks really organized and well done. Like the others said, you could shorten it if that would be helpful for you, like not having every point in complete sentences. I think your thesis looks interesting so far too, so I don't really have any other comments.
ReplyDelete