Introduction:
Attention
getter: Plane’s that big can’t fly! Right?
Introduction/credibility:
I’m just here so I can get a B and I just got this ad a week or two ago, so
here we go!
Thesis:
Northwest airlines is attempting to get their plane the stratocruiser
to be the name the consumer thinks of when they think comfort and style.
I.
Marketing
A. Branding
Periphrasis
Vrooman
chart *
B. Image
Comfort *
'Castle in the sky'
(TRANSITION “To ensure visibility”)
II.
Glancing
A. Geometric
2 pics 2 floors *
' Castle
in the sky'
B. Bolded
First thing you see *
Vrooman
chart
III.
TBD
IV.
Conclusion
A. Thesis:
Northwest is attempting to relate their plane to be comfort and style re-imagined and their geometric style of art showcasing a luxury interior. Also,
through bolding they provide a quick snapshot for glancers.*
B. Clincher:
Northwest’s stratocruiser is the definition of being big and pretty!*
I like that you included the thesis twice, it's always a good idea to remind the audience of the point you were trying to get across. My advice for this though is to include some outside resources to help develop your thesis more and fill in that third piece.
ReplyDeleteI feel like the body is very accurate to the ad. However, I feel like there’s no argument being made. It’s a good length and gives enough information but won’t be overwhelming or get boring. Also needs citation(s).
ReplyDeleteI think this is a very solid outline. I agree with Elizabeth that it is helpful to mention your thesis twice, I think it will really drive that idea into your audience as you are giving your speech. I would maybe develop your clincher a little more, it seems repetitive of what you've already said and as chapter 5 mentions you want to introduce a new idea that gives your audience something to think about. Also think about the "why" the airline would make an ad like this. It seems like you've answered the "what" they're doing but think about what the airline was trying to accomplish by creating an ad about this giant aircraft. You kind of mention how they want people to think about their ad but I think you can add more to your argument.
ReplyDelete