Introduction:
Attention getter
Thesis: American Airlines wants to demonstrate that by flying with them, you are doing what is most efficient, and to do otherwise would be handicapping yourself, like hiring a secretary who can't abbreviate.Patriarchal roles are represented, with a stereotypical secretary, and an older white businessman, who is very impatient, as he believes his time to be very valuable.
Credibility: I have a chart breaking down the devices used to push this idea.
Transition
Points:
- Words
- Emphatics enumeratio fastest, most comfortable, and most convenient Briggs lists off what is good about American Airlines, choosing words that express a superiority above other airlines.
- Vrooman’s chart
- Metaphor The comparison between a secretary and American Airlines service is made to show that they will save your valuable time, like a secretary would using shorthand, and to fly with other airlines would be a waste of your time.1. Vrooman's chart
- prosopoeia- personification Flagship travel is good business because it gets business by bringing customers closer and new prospects within reach. humanizes the company, making it seem as if they care
- Vrooman’s chart
- anthypophora-Asking and then answering a rhetorical question . Briggs uses a rhetorical question to emphasize that flying American Airlines will save valuable time. Like a secretary using shorthand.
- Vrooman’s chart
Transition
- Image
- genre- The art style looks like American WWII propaganda, as did many advertisements at this time, the art style is distinctly Americana.
- Vrooman’s chart
- closed geometric perspective The depth of the image leaves the secretary closest to us, which I believe implies her vulnerability, and the likelihood she will be kicked out of the office at any second.
- Vrooman’s chart
- The colors are a vibrant hue, following a orangish color scheme that was seemingly typical of the time.
- Vrooman’s chart
Transition
Conclusion:
Summary
Clincher
Your overall outline is pretty solid, but I think that doing some outside research might help you explain your thesis better. Also, be careful not to focus too much on the sexist aspect of the ad, it is bs but this is from the 50s so it's not surprising.
ReplyDeleteGiving advice according to the book, I would urge to try and cut down on your text in the outline itself, though it’s personal preference. I think the sexist element is relevant, but you could try to see if there are any other avenues to go down. Though it is a very clean outline!
ReplyDeleteI feel like the outline is strong however could be cut a little bit shorter and some information could be left just so it doesn’t get boring. The thesis provides a good argument but should probably be explained deeper at the end rather than the beginning. And don’t forget citation(s).
ReplyDeleteThis is a good outline in my opinion! To make it stronger I would elaborate more on the conclusion/clincher (although you might not have figured that out yet which is okay too). Also if you're pressed for time, I would delete a subtopic or two, make sure you run through your speech to make sure it stays under 5 minutes, maybe anthypophora? The other ones are more relevant to your argument so maybe that could be the one you ditch if you run out of time, and using an outline will help you if you need to skip that one during your speech as Ch 5 talks about.
ReplyDelete