Links to rhetorical tools:

Here are links to the rhetorical tools used in this class:

Schemes & Tropes -- Perelman & Olbrechts-Tyteca -- Fallacies -- Burke -- Rhetorical Toolbox -- Conspiracy Rhetorics

Wednesday, January 29, 2020

ad analysis outline draft

  1. Intro:
- attention getter: once I’m done with my presentation you will feel so much smarter because you will learn about greyhound bus ads from the early 50s
- thesis: this ad isn’t about lovely business trips and exciting trips to see the in laws like it claims to be, but it’s actually an ad that portrays company’s racism in the 50s
- credibility: my name’s Taylor and this is my take on an analyzation of a bus ad
  1. Body:
  • Schemes
- Enumeratio as defined by the rhetorical devices chart is detailing parts or arguments. Underlining the words on the signs can make what the creator of the ad wants the customer to focus on stand out more so they can ignore other parts that are more unacceptable.
- Epizeuxis to be put into normal terms is the repetition of a word. The word trips is repeated many times to show that regardless of the situation that this company is still the best choice.
  • Tropes
- Oxymorons as a paradox is a combo of normally contradictory terms. They put usually stressful events with exciting words to make the experience seem like it was the traveling that helped them to accomplish such a good trip.
  • Visuals
- Geometric is an illusion of depth and space. The line of people followed by the bus is  at a diagonal to help make it look like there is more people, if there’s more people on the ad it will help the customer to want to be just like everyone else and also use this company.
  • Type
- The titles are in all caps and bolded to help catch the eye of the customer.
- They’re also in script to make it look more like hand-writing, to give it a more personal feel.


  1. Conclusion
- This ad is inexplicitly showing racism by not being inclusive, they had plenty of opportunities to add people of color, but their target customers are white people, luckily this isn’t the case today, at least not as severely.

3 comments:

  1. It looks like you got your bases pretty well covered! Your thesis could be a little bit more specific, I guess. Looking over the analyses of this class, it looks like a lot of us are noticing that there's a massive lack of diversity. Perhaps you could get into issues of socioeconomic class and political climate of that time period and make an argument that your ad is a reflection of that? That's one idea, at least. All in all, it looks like you're heading in the right direction. :)

    ReplyDelete
  2. You look really organized! Don't forget the "clincher," which is separate from the premise and ties the strands of evidence or argument together (in my understanding), and then delivers the knock-out blow at the end.

    ReplyDelete
  3. I like how you have the into, body and conclusion written out and easy to see from the rest of the words so you won't get lost on which part you are on. I think instead of having everything that you're planning on saying written out in full sentences you should break some of that down so you're not tempted to read of your outline instead of talking to your audience directly. Remember to try and only out things on your outline that You might forget or might need help remembering. Don't forget to remember your citations/references also.

    ReplyDelete