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Term
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How it’s used
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Definition
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Script
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The larger words use a
script font typical of this era. It also looks kind of feminine to show that
this is an ad for women
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Approximating
handwriting
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Eye-level
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You’re looking
directly at this woman in bed
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Are we even with them?
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Long shot
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You see her whole
body, head to toe -- you’re looking this woman up and down, so she’s still
kind of objectified even though this is an ad for women
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Is the subject larger
than people? (Buildings? Can you see their feet?)
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Open
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The image is very open
around the woman -- you don’t see the floor or ceiling, and there isn’t much
else in the image besides her -- shows that she’s the most important thing in
the picture
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The tops and sides
seem empty.
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Anadiplosis
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“Smart girls on the go
go Pullman” -- emphasizes their point of safety (and says women aren’t
smart if they aren’t thinking about their safety and traveling with Pullman)
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Repetition of the last
word of one clause at the beginning of the next.
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Anaphora
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Many of the sentences
start with “you” or “you’re.” The ad is talking directly to the reader and
telling them who they are so that they will see themselves as this person
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Repetition of words at
the beginnings of successive clauses.
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Consonance
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“You wrap up your day
by slipping in between snow-white sheets”
; "Smart girls on the go go
Pullman"
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Repetition of
consonant sounds.
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The main thesis point I would come up with off this ad would be, Pullman is arguing that traveling by any other mode of transportation wouldn’t be safe for women and their accommodations provide women a place where they can showcase their femininity and enjoy modern comforts without having to worry about safety. Obviously with the indication of ‘Smart girls on the go, Go Pullman’ any women, or excuse me ‘girls’ that are smart, will choose their services.
ReplyDeleteThis ad is a chance for women to picture themselves in this position, living their best life with Pullman. The beginning suggests this when it says "you're the heroine!" The picture takes up the entire length of the page, to give women a visual of what their life could be like with their luxurious travels with this company. It also shares a "storyline" that could just possibly be the reader's own story if they were to travel with Pullman after all. The business promises not only comfort and being "as fresh as a daisy," but also security and safety, something that women are obviously concerned about (this is women think men need at least in this context). This picture along with the story/role playing descriptions attempt to have women readers place themselves in this situation and then become interested in traveling with Pullman.
ReplyDeleteThe advertisement is worded with heavy emphasis on the "safe" aspect. The advertisement is chilling and disturbing, because the emphasis on her ability to sleep safely suggests that the world is filled with terrible men, likely rapists, and the women this is directed to are supposed to be more attracted to this because this train is one of the few safe havens, where a woman can find solace alone.
ReplyDeleteFrom reading your analysis, both in the chart and on the ad, I feel like you want to focus on the ad objectifying the woman, but I think it would be best to focus on how it is geared towards women despite making them a sexual object. Maybe make this a joke in your speech?
ReplyDelete