Hollywood Holiday Ad Analysis

What is it?	How’s it used?	Definition
low contrast	In the time it was made, it just may have meant that they didn’t have the budget for more colors/contrast. Now, it, combined with art style, gives it a dated look	Little difference between darks and lights. Pleasant. Little shadow.
geometric	From behind the man in the foreground, the viewer is looking at women who are distributed through the background	An illusion of depth and space.
consonance	“Hollywood Holiday”	Repetition of consonant sounds.
assonance	“hOllywood hOliday”	Repetition of vowel sounds.
auxesis	The text says that this trip is “only 193!” while “plus tax” is put in tiny print next to that. Also, that was way more then than it is now, so is that “only” really accurate?	Magnifying the importance of something by using a disproportionate name.
Space/open	The image feels that it goes on out of borders	The tops and sides seem empty.
Grounding	There is a clear foreground/middleground/background	Is there a foreground, middleground and background, as in traditional Eurpoean art, or is it compressed?
focalizers	Yes, we follow the man in the foreground’s gaze, gradually moving back.	Are figures or colors or spaces used to pull the eye across the image?
low angle	If you really examine the illustration, this isn’t done very dramatically, but following the path you’re meant to, it feels very definitely like you’re looking up	Are we looking up to them?
representationality	You can clearly identify what everything is supposed to be	To what extent does the image show “things” we can identify?
abstraction	Nothing is highly realistic, but it’s not really cartoony either.	How realistic are the things?
stoke weight	The letters have alternating levels of thickness, which allows them to highlight one another. The words at the bottom are all small and bunched together though, which makes one pay less attention to them, and the little “plus tax” is kind of small and off to the side, making it easy to ignore.	How varied are the weights of the different strokes? (What are the thickness differences between various marks in a letter?)