This blog will be filled with data analysis samples created by students in my COMM 274 class at TLU. You will see a variety of types of rhetorical analysis methods on display here.
Links to rhetorical tools:
Here are links to the rhetorical tools used in this class:
Here we see a straight correlation between the cereal and the meaning behind the ad. We see a young man saluting to a soldier. In the boys bag we see a box of Kelloggs cereal. At the bottom of the add states "the (best) to you each morning", and at the top it states "Builds Men". This connects and says that eating this cereal won't only help you become a better man but it's also the best it can be, just for you, for the morning. Eating this cereal will create you into this superior man.
I think you can make an argument about the ideology we see at work here (real men are marines, military service is aspirational, etc.) and why Kellogg's might've run an ad like this one at the time they did. I'd probably say something about relevant wars or masculinity, etc.
You can most definitely build your argument on the ideology of the ad. Like the girl mentioned, there is lot of work around the idea of the cereal building men fit enough to go to war... maybe even acknowledge that it could be a sort of propaganda?? You can also maybe say something about the little boy standing in front of the picture, as it shows that even the littlest of men want to grow up to be big and thats what Kellogs will do for them.
Here we see a straight correlation between the cereal and the meaning behind the ad. We see a young man saluting to a soldier. In the boys bag we see a box of Kelloggs cereal. At the bottom of the add states "the (best) to you each morning", and at the top it states "Builds Men". This connects and says that eating this cereal won't only help you become a better man but it's also the best it can be, just for you, for the morning. Eating this cereal will create you into this superior man.
ReplyDeleteI think you can make an argument about the ideology we see at work here (real men are marines, military service is aspirational, etc.) and why Kellogg's might've run an ad like this one at the time they did. I'd probably say something about relevant wars or masculinity, etc.
ReplyDeleteYou can most definitely build your argument on the ideology of the ad. Like the girl mentioned, there is lot of work around the idea of the cereal building men fit enough to go to war... maybe even acknowledge that it could be a sort of propaganda?? You can also maybe say something about the little boy standing in front of the picture, as it shows that even the littlest of men want to grow up to be big and thats what Kellogs will do for them.
ReplyDelete