Links to rhetorical tools:

Here are links to the rhetorical tools used in this class:

Schemes & Tropes -- Perelman & Olbrechts-Tyteca -- Fallacies -- Burke -- Rhetorical Toolbox -- Conspiracy Rhetorics

Wednesday, January 27, 2016

Pepsi Ad Elements

visual
1) color
hue
The identification of the colors.
There are many different colors to attract the eye.
c (p. 39)
value
The lightness or darkness of a color.
c (p. 39)
saturation
The purity or vividness or depth of a color.
c (p. 40)
geometric
An illusion of depth and space.
Has little depth in cooler.
oblique
The image seems unstable and pulled to the side.
The image is pulled to the side.
c (p. 45)
focalizers
Are figures or colors or spaces used to pull the eye across the image?
The spaces in the words forces the eye to be pulled across the image and read it.
c (p. 49)
eye-level
Are we even with them?
Even with the woman.
d (p.37)
medium shots
Is the subject people in interaction (Are they about waist up?)
We can see the woman waist up.
icons
Are there key symbols or characters that call to mind a narrative or genre?
The old fashioned cooler rather than today’s typical ice chests. Old fashioned genre.
3) style
Bold?
Item being sold is bolded.
Italic?
Demand is in italic 
All caps?
Most of ad including product is in all caps
Underlining?
Underlining in the product
e
sans serif
Without serifs.
No lines linking the reading of letters.
10) legibility
The font itself
Multiple fonts. Bold. Old Time cursive.


1 comment:

  1. You do a good job of listing all the aspects of your ad. I like that you have the definition along with your own explanation of how the word pertains to the ad.

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