Pepsi Ad Data Table

TEXT	DEVICE	DESCRIPTION
Simple arial font for the main argument slogan “Try that wonderful Pepsi feeling—its more than refreshing”		Creates a fun rounded feel that flows nicely, as Pepsi is supposed to flow nicely down and be somewhat refreshing and calming,
Smaller text turns into a serif font for the smaller descriptive paragraph		This goes to show that the emphasis on the ad isn’t here, but if someone were to read it, it still explains what this article is all about
	Repetitive	The slogan “try that wonderful Pepsi feeling” is repeated twice throughout that small portion, again putting emphasis on this idea, Also repeating the word “DRINK” multiple times
	Pun	“peps you up” serves as a pun to provide humor and hint to something unknown that the ad is trying to hit, such as comparing it to an alcoholic beverage
	Enallage	Doesn’t put a period at the end of their main argument, claiming that the fun won’t ever end, so they purposely do not put a period there, could also say that it doesn’t stop and that you can start over again with a new bottle of Pepsi, no period-no end
Using words like “that” and “Its” to cover up this unknown variable that they obviously want the audience to assume at what it may be		This is implying that this ad is trying to be like an alcoholic beverage ad, making this hidden message ALCOHOL! They are showing the idea that if we make this seem like something that alters your state of being, teenagers will buy it, (just as if it were alcohol and teenagers could buy it) so Pepsi is trying to make it as close to the idea of alcohol as possible
	Medium shot	This provides all the important aspects of the picture and it shows what needs to be shown, their faces and upper body language, this provides a clear understanding that these people are on the verge of becoming an adult
	High contrast painting, brush stroke picture	This creates a blurry yet clear idea, this sets off the idea that there is movement and a lot of friendliness involved.
Man has a seductive look on his face		This shows that he now has confidence when he drinks Pepsi, he now has the courage to get closer with this girl that he seemed to be uncomfortable with at first.
Girl with windy hair and loss of self-control		She seems to be in an alternate state, almost as if she were drunk, and it seems that she is care free and just having a great time, which is exactly what Pepsi wants to do, is compare it to the idea of alcohol in teens.
Collared shirt on male and scarf on the lady		This shows wealth, because they are both drinking Pepsi out of a smooth straw and are dressed nicely, targeting high income teens that probably underage drink, also hinting if you drink Pepsi this could be you, with all this money!

 

This Pepsi ad is creating a hidden feeling that puts one in an alternate state, targeting wealthy teens that drink alcohol underage, for a social normal.