Links to rhetorical tools:

Here are links to the rhetorical tools used in this class:

Schemes & Tropes -- Perelman & Olbrechts-Tyteca -- Fallacies -- Burke -- Rhetorical Toolbox -- Conspiracy Rhetorics

Thursday, February 1, 2018

Speech Outline: LEGO: Build Pride

LEGO: Universal Fun. Universal Pride.

Opener: 1960's gender neutrality policy

1. For all ages

  • Universal ages-all can enjoy
  • Everyone is creative-LEGO will help facilitate that
  • Focus on imaginative and realistic building

2. For all genders

  • No attention paid to gendered pronouns
  • Boy and girl shown playing together building similar toys (both vehicles)
  • Both show pride in their creations

3. To make anything

  • Reiterate encouraging imaginative building 
  • Universal product design is specifically so that anyone can build a wide variety of creations
  • LEGO emphasizes pride in any and all creations
Conclusion
  • What makes this ad different?
  • Why would people want to purchase this?
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1 comment:

  1. UnknownFebruary 2, 2018 at 7:32 AM

    You have a very thorough outline. The only things I see that you may consider changing are adding a few bullet point about what you mean by "1960's gender neutrality policy" and maybe some specifics on what rhetorical devices were used to convey the three main messages you highlighted.

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