LEGO Ad: What it is is beautiful. Speech Outline
Introduction: I have a sentimental personality so when I saw
this Ad, it instantly brought me back to the nostalgic afternoons, living for
the adventures my imagination took me on…
These: LOGO is appealing to pathos by emphasizing the uniqueness
in self-expression through creativity and breaking the gender stereotypes.
Point One: Focal
points
The
reflection from the girls red hair and the value of her fare, freckled face
immediately draws the viewers’ attention to recognize her proud smirk. At this point,
I’m sure you intentionally or unintentionally wondered why she was so proud,
and that attracted your eyes to the product, level to her chest. Then the eyes
are drawn down at the words “What it is is beautiful.”. Naturally the viewer
would then take a deeper look at the product to see the beauty the Ad is
claiming to have.
Point Two: Visual
Analysis
Everything
is centered and balanced. The text is white bold and sans serif. I analyzed the
color white to represent a blank canvas that emphasized the potential of
creativity. The abstraction of what she built is from pure imagination. Pathos
is used as a persuasive technique to create emotions of guilt when LEGO says,
“Have you seen anything like it? Not just what she’s made, but how proud it’s
made her. It’s the look you’ll see whenever children build something all by
themselves.”. This can also be tied in with their ideology of childhood; “So
parents: now is the time to buy this product before your children gets any
older.”(mocking).
Point Three:
Breaking Gender Stereotypes
In the gender stereotype, men are traditionally
known for building things, but LEGO breaks that stereotype. The girl is dressed
as a “tom boy” to specifically appeal to both genders and while addressing
their intended audience they say “children”. Not to mention, the product itself is named "Universal Building Set".
Conclusion: Universality/Beauty
I was drawn to
analyze this ad because of its appeals to the uniqueness and importance of expressing
creativity. It’s clear that LEGO was aiming for that sentimental spot in their
audiences’ heart by emphasizing the universality of beauty being in the eye or in this case hands
of the beholder.
I think that you have a lot of very good evidence to back up your argument about the ad connecting to the idea of beauty. I really like your conclusion and I think taht the outline was very thorough.
ReplyDeleteI like how detailed your outline is. You support your claims well. The only thing I would say is to expand upon supporting your claims, inserting external sources would help even more.
ReplyDeleteI like the draw of nostalgia in the beginning, as for you and many others we played with LEGO growing up. You have a very nice outline all i'd recommend is to brainstorm some nice transitions.
ReplyDeleteGood evidence to support argument. I think you could add a "so what?" factor to flesh this out even more. I am not so sure if this is completely breaking gender stereotypes, for I do not really see an ad being created just like this, but with a male child. There is such a history with women being connected to beauty, even with toys that they play with, which is why I even mention this. This could work as a counterargument or as simple another pointin what you have already.
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