Links to rhetorical tools:

Here are links to the rhetorical tools used in this class:

Schemes & Tropes -- Perelman & Olbrechts-Tyteca -- Fallacies -- Burke -- Rhetorical Toolbox -- Conspiracy Rhetorics

Wednesday, January 27, 2021

Speaking Ouline Rough Draft


Speaking Outline



Intro/ Attention getter: Please find a great one 


Thesis: There are a few things that work and others that don't work


Schemes and tropes used: 

Bold 

To catch the eye 

enumeratio

Detailing parts of the argument




Intensifiers


Suggests strength of feeling


Climax

Increasing importance

Focalizer

Pulls the eye

Flat: No Depth

Space: full

Eye-level

Realistic


Hue:

Bright yellow

Bright red

Saturation:

High/ bright colors


The types of color and saturation used in the ad 


Conclusion: 

  • The Ad is messy and all over the place 

  • Visuals being used 

  • How it works together 


7 comments:

  1. Hi Blair!
    I think your outline is very clean and easy to read. I noticed however one of the boxes tfor your reference list had on one side that was blank, so make sure you have something to talk about for that topic! I am not sure how into details on the schemes, tropes, and visual you are going to go but you might want to ad a little bit more so your speech is longer! Just a thought I think your conclusion will add a good argument. I would definetly look in the zombie book for something to add in!

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  3. You analyzed the ad well in your chart, however I think there needs to be some work on your thesis. I'm not sure if the ad actually is all over the place or if we just lack a clearer understanding of it because we aren't used to the structure and appeal of ads in the 1940s. Was there concern about coffee losing it's flavor when boiled (did people think flavor evaporated)? Was there concern about the flavor shelf life of coffee beans? Researching this may help you look at the ad in a way consumers from the 1940s would. I would focus on the fact that the ad is telling us 'people all over the world drink Nescafe more than all other instant coffee's combined'. The box on the right side of the ad is listing reasons that Nescafe is better than regular coffee. Also the emphasis on this coffee being "fine" may imply that other instant coffees taste grainy.

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  4. Very clean roadmap! I agree with Angela, i think you have a great start for your thesis just be sure to cover all your bases with contradictions, an analysis on the good and the bad, and a bold statement! Also in your body be sure to cover ideologies.

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  5. The information is precise, but I did note that the thesis could have a bit more work on it. Disregarding the blank spaces in your chart, the overall data is sufficient.

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  6. You have a great starting outline. It’s easy to read and has clear and simple indicators as to what you’d like to remind yourself of. I like that it’s to a minimal just as the Zombie Guide indicated instead of a full on script that creates added pressure while presenting. I would suggest further developing your intro and thesis (this is an outline though, so I totally understand that your final product will be way more amazing). I also agree with Angelina. Perhaps reevaluate the construction of the ad with a new perspective in mind. The 1940’s were very different times, and advertisers favored different advertising techniques because of the time period. Nescafé is still selling products today, so clearly something about these outdated ads work during their time of publication. Overall though, you have a great start! Good luck! (Devin Castillo)

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  7. I think this is a great outline- its not too long or short and is very clear, serving as a great guide to your speech. I liked the structure of your chart as well and am looking forward to hearing the speech

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