This blog will be filled with data analysis samples created by students in my COMM 274 class at TLU. You will see a variety of types of rhetorical analysis methods on display here.
Links to rhetorical tools:
Here are links to the rhetorical tools used in this class:
I can see why you listed the things that you did, but I would have added an exaggeration. I can’t read the picture, but “hundreds” “richest” etc. now that’s just doing too much.
In order to convince potential consumers to buy the New Instant Chase & Sanborn Instant Coffee, the creators of the ad for the product utilize typical mid-20th century style imagery of an attractive, young woman as a focalizer to garner the attention of men interested in the coffee in addition to utilizing specific angle, color, and font choices to place emphasis on certain words featured in the ad and to make the product appear appealing to the eyes of the viewer.
It's hard to tell for sure but the wording of the ad makes me feel like Chase & Sanborn Instant Coffee would be one of the more expensive instant coffees. The ad uses words like "pure", "richness", "premium", "costliest", and "precious". The people in the ad are dressed nicely. The men are wearing suits, and the women are wearing feminine dresses. It appears as if they are at a garden party, or outside a nice cafe. And. They're all white. Also, at the top of the ad the pure coffee nectar is in a glass champagne flute, which alludes to wealth and status.
I agree with Angelina. They put a lot of emphasis on "richness" in this add but I would also like to point out the location. They see to be somewhere tropical which is again a luxury. They were targeting the high class with this add.
I can see why you listed the things that you did, but I would have added an exaggeration. I can’t read the picture, but “hundreds” “richest” etc. now that’s just doing too much.
ReplyDeleteA thesis that I would suggest would be:
ReplyDeleteIn order to convince potential consumers to buy the New Instant Chase & Sanborn Instant Coffee, the creators of the ad for the product utilize typical mid-20th century style imagery of an attractive, young woman as a focalizer to garner the attention of men interested in the coffee in addition to utilizing specific angle, color, and font choices to place emphasis on certain words featured in the ad and to make the product appear appealing to the eyes of the viewer.
It's hard to tell for sure but the wording of the ad makes me feel like Chase & Sanborn Instant Coffee would be one of the more expensive instant coffees. The ad uses words like "pure", "richness", "premium", "costliest", and "precious". The people in the ad are dressed nicely. The men are wearing suits, and the women are wearing feminine dresses. It appears as if they are at a garden party, or outside a nice cafe. And. They're all white. Also, at the top of the ad the pure coffee nectar is in a glass champagne flute, which alludes to wealth and status.
ReplyDeleteI agree with Angelina. They put a lot of emphasis on "richness" in this add but I would also like to point out the location. They see to be somewhere tropical which is again a luxury. They were targeting the high class with this add.
ReplyDelete