|
Device |
Specified |
Definition |
Ad Example |
|
Style |
Bold |
Font that has
a strong appearance. |
Bold header “DON’T
BLAME THE COFFEE POT!” |
|
|
Italics |
Sloping
typeface used for special emphasis. |
“the pick of
the plantation” |
|
Implied
distance |
Medium shot |
Is the
subject people in interaction (Are they about waist up?) |
We only see
the people from the waist up |
|
Emphasis |
Color |
|
Bright color
is used throughout the ad to draw the viewers’ attention to certain areas. |
|
Focus |
Focalizers |
Are figures
or colors or spaces used to pull the eye across the image? |
The woman,
specifically her face, and the coffee bags are the main focus. |
|
Angle |
Eye-level |
are we even
with them? |
We are eye
level with the people |
|
Figures |
Representationality |
to what
extent does the image show” things” we can identify? |
The ad
insinuates that without A&P coffee, your family life will be unhappy |
|
Color |
value |
The lightness
or darkness of a color |
The colors
have a wide range of value |
|
|
Saturation |
the purity or
vividness of depth of a color |
There is a
depth to all color |
|
Light |
High contrast |
Bright lights
and dark shadows |
High resolution
shadows contrast to the brightness of color |
|
Perspective |
geometric |
An illusion
of depth and space |
The woman is sitting
across from the table. |
|
Repetition |
Epistrophe |
repetition of
words at the ends of successive clauses |
Repetition of
the phrase “coffee beans” |
|
Alliteration |
Consonance |
Repetition of
consonant sounds |
“Fresher,
finer flavors” “Pick of the
Plantation” |
I really like how you focused on the color and different saturation variations! It does draw attention and helps focus on certain sections within the ad! Yet, personally, I wouldn’t have listed the geometric perspective. I could be wrong, most likely, but I would necessarily bring too much attention to it when she’s sitting.
ReplyDeleteA thesis that I would suggest would be:
ReplyDeleteIn an effort to advertise A&P Coffee, the creators of this ad utilize various means, including clear attention to color and perspective, to attract potential consumers while also utilizing the device of representationality to prove the company's point that coffee consumers and their families will be unhappy if they do not buy A&P Coffee.
To go off what you've stated, I feel like this ad draws in both men and women at the same time. We can clearly see how upset the woman is, and (like you said) no husband wants their wife unhappy. The ad it says that if your husband calls your coffee terrible, it's not your fault, because good coffee has nothing to do with the preparer and everything to do with the coffee you are drinking. The ad even explains “Now, no amount of care on our part or skill on your part will provide a good cup of coffee unless the coffee itself is of choice quality.” The ad lets wives know what they have to do in order to make their husbands happy (buy A&P coffee). The ad also lets husbands know that it is not their wives fault if the (non A&P) coffee they receive is less than ideal.
ReplyDeleteAnother thing I thought was interesting was that the ad says normally this type of coffee would be expensive, but A&P is providing it with significantly low prices. This means that ANYONE can buy this coffee. Any wife can make her husband happy, even if they aren't a rich family.
I think the point you made about the ad not only being directed and geared toward women, but toward men as well is interesting and a good take on the ad. I like how you mentioned the woman in the ad looking upset and your connection to the phrase “happy wife happy life”.
ReplyDelete