Links to rhetorical tools:

Here are links to the rhetorical tools used in this class:

Schemes & Tropes -- Perelman & Olbrechts-Tyteca -- Fallacies -- Burke -- Rhetorical Toolbox -- Conspiracy Rhetorics

Monday, January 25, 2021

Nothing satisfies like coffee AD #2

In this short ad about coffee, they are using a man attracting a women on his boat to get her to come get the coffee from him. They are using adjectives like "smells" and "tastes" to show how good the coffee is. They are using the man and his boat to bring in the girl that is swimming showing that the girl must really love the smell of that coffee to bring her in so easy. They use strong smells and tastes to show how good this coffee actually tastes. At the end of the ad they make something very important that makes this ad stand out from the rest of them, they use facts about how coffee beans are picked everywhere and where this coffee actually comes from. This engages the reader's eyes because he now knows that the coffee is coming from hardworking men and women that pick these coffee beans. Using these facts at the end of the ad engages the readers eyes to want that coffee that much more because he knows where it's coming from. This ad contracts the readers eyes very well. 

The girl at the top is used to draw the readers eyes

What a lifesaver makes the reader want the coffee

At the bottom of the page they use facts about coffee to show the reader what they are actually getting

Leads the reader to believe that coffee is the key to success


Device                                           Definition                                               Example

Epizeuxis.                                     repetition of one word.                           Satisfies they use to bring in

Assonance                                    repetition of vowels                                They use joy as a vowel

Saturation                                    purity of color ness                                  Many bright colors are used 

Value                                            light or darkness of color                       uses both bright and dark colors

Focus.                                         uses color to draw in reader                    They use the dark coffee                                               
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2 comments:

  1. Caroline HrncirJanuary 26, 2021 at 4:02 PM

    I admire the points made in the beginning about the ad, they make sense and are clearly illustrated for the reader. I thought this post could benefit from the word “imagery” because of the usage of taste and smell in the writing. The schemes and visuals are well-related to the ad and are stated nicely, but I would’ve liked to see “types” as a rhetoric device in there as well. I only say this because I noticed a couple aspects of the ad that had some cool stuff going on with the font, color of the text, etc. Other than that I think this post makes good connections and has enough information to get a decent point across.

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  2. Blair CarlileJanuary 26, 2021 at 10:39 PM

    I like how you first talked about how her eyes draw you in and then you go to what you cant see. like how that coffee must be really good to get her out of the water. one thing that i wish i saw was an explanation if how the scheme and tropes were used to make the reader feel but over all looks great.

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