Links to rhetorical tools:

Here are links to the rhetorical tools used in this class:

Schemes & Tropes -- Perelman & Olbrechts-Tyteca -- Fallacies -- Burke -- Rhetorical Toolbox -- Conspiracy Rhetorics

Monday, January 25, 2021

Caffe Ad #19 - Dior Ayala


 "Indulge Yourself"








3 comments:

  1. Hello Dior! You have a great list so far. It shows that you've already really recognized the more complex schemes and tropes. However, your ad. does have more devices at work that are worth noting. Some I noticed while briefly looking at your ad. were high contrast, eye-level angle, abstraction (realistic), font types, and Epizeuxis ("Get all the best of the coffee bean - aroma, flavor, but not caffeine). Also, the picture of your ad. is super clear and can be easily seen by viewers, but perhaps adding some annotations as to where you noted particular devices could be helpful for future reference. One more thing that I would suggest adding is a small summary concerning the context of your ad. and how you feel that the noted devices contribute towards your ad. Other than that, you've done great work! I look forward to seeing what else you have to share about your ad. Good luck!

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  2. Hi Dior,
    I see that your ad does not have a lot of words so there is not a lot of schemes and tropes you can identify. For this ad it is definitely a visual piece – however! I think because this ad barely has any words, the words that they do use are extremely important! I think the antiphrase you identified is a really good find. I would have to disagree with you on the illusion of depth though as the woman is placed behind the coffee mug not next to it. And that they used the womans dress to also serve as a shadow beneath they coffee mug.

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  3. I think you are spot on in the fact that the generous use of the color red really makes this ad pop and stand out to potential customers. I do agree with Carolyn that while the image is simple, I do not think it lacks depth. I also think it’s important to note the emotion on the woman’s face because it seems to attempt to sell the customer the type of happiness being portrayed by the woman who is smelling this coffee, as if they are saying “just a sniff will do the trick!”

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