This blog will be filled with data analysis samples created by students in my COMM 274 class at TLU. You will see a variety of types of rhetorical analysis methods on display here.
Links to rhetorical tools:
Here are links to the rhetorical tools used in this class:
This ad is the creepiest. I think the aim was 'so much attention, you will have high school stalkers' level of cool for this cool nerdy girl that's some cheerleaders friend that no one pays attention too'. If she only buys the shampoo, someone will finally notice her, and her trap is working. I know the dude is a looser, because absolutely no one starts a pick up line with gee. Second, it's at a pep rally, which is implied with the seating. Its a medium shot as if we are spying in on this girl's life and zooming in to her moment. The high contrast of the yellow against the otherwise bland background forces us to examine her facial expression. The text then focuses on these insecurities by focusing on doing wonders for her hair and her! But maybe it worked too well, because the principle (see the nice watch and hands) about to literally pull him off her. Was he waiting for this moment too? This shampoo sells this teen romance story to girls in order to sell their shit shampoo that smells like 5 million flowers, and can be smelled from a room away. something this gimmicky and juvenile was never targeted to any one but this type of shy girl.
This ad highlights how the product works so well that you can attract men to you based off of the smell of your hair. And while the ad mentions that all shampoo does the same thing this shampoo will knock your socks off. There is a parallel with the women and the shampoo. Women do the same thing/ shampoo does the same thing. But hey if you use our product, it will make you more attractive to those ‘hair-sniffers’ and will elevate you above all those other women. There is an argument there of self-worth, and that unless you use the best products you run the risk of not standing out.
This is one of the more socially uncomfortable ads that were offered, and I would definitely mention that more in your conclusions. She looks like she's just playing along to get out of that situation faster. What does that add to the message the ad is trying to get across? That this shampoo will bring unwanted attention? That women should just smile their way out of their problems?
With what you have here, I think you could develop a pretty strong argument that the selling point of this product lies in the message that it will make you noticeable. The man in the background noticed the woman's hair because it smelled 'terrific'. Girls would totally buy into a product that would make boys notice them or that would make them more noteworthy.
This ad is the creepiest. I think the aim was 'so much attention, you will have high school stalkers' level of cool for this cool nerdy girl that's some cheerleaders friend that no one pays attention too'. If she only buys the shampoo, someone will finally notice her, and her trap is working. I know the dude is a looser, because absolutely no one starts a pick up line with gee. Second, it's at a pep rally, which is implied with the seating. Its a medium shot as if we are spying in on this girl's life and zooming in to her moment. The high contrast of the yellow against the otherwise bland background forces us to examine her facial expression. The text then focuses on these insecurities by focusing on doing wonders for her hair and her! But maybe it worked too well, because the principle (see the nice watch and hands) about to literally pull him off her. Was he waiting for this moment too? This shampoo sells this teen romance story to girls in order to sell their shit shampoo that smells like 5 million flowers, and can be smelled from a room away. something this gimmicky and juvenile was never targeted to any one but this type of shy girl.
ReplyDeleteThis ad highlights how the product works so well that you can attract men to you based off of the smell of your hair. And while the ad mentions that all shampoo does the same thing this shampoo will knock your socks off. There is a parallel with the women and the shampoo. Women do the same thing/ shampoo does the same thing. But hey if you use our product, it will make you more attractive to those ‘hair-sniffers’ and will elevate you above all those other women. There is an argument there of self-worth, and that unless you use the best products you run the risk of not standing out.
ReplyDeleteThis is one of the more socially uncomfortable ads that were offered, and I would definitely mention that more in your conclusions. She looks like she's just playing along to get out of that situation faster. What does that add to the message the ad is trying to get across? That this shampoo will bring unwanted attention? That women should just smile their way out of their problems?
ReplyDeleteWith what you have here, I think you could develop a pretty strong argument that the selling point of this product lies in the message that it will make you noticeable. The man in the background noticed the woman's hair because it smelled 'terrific'. Girls would totally buy into a product that would make boys notice them or that would make them more noteworthy.
ReplyDelete