Intro: Why would you look
into some out-dated 70s ad? Why would you care? Let me tell you what this ad
truly wanted to say.
1.
The true message behind the ad (and the
era itself)
a. Most
of the companies were led by men, therefore the ads were created to appear to
be for women , their was also a underlying message that to be happy you needed
to make a man happy. The product was created by a man named Andrew Jergens.
b. State
what the whole ad campaign was about (basically men smelling woman’s hair and
giving approval.) which caused a ruckus amongst women and teenage girls
c. Women
and girls were brainwashed by the media to believe that their main purpose of
life was to please a man.
2.
The ad.
a. The
picture itself
i.
The setting (high school) and how this gave teenagers a sense of "This could happen to me!"
ii.
The Man and woman’s interaction in the ad, how the man truly is the center of the ad instead of the woman and how its misogynistic and he is asserting his dominance
iii.
The purpose of the eye-level POV (and how it manipulates the viewer)
b. The
Words used
i.
The issue with the statement “Gee, your
hair smells terrific”.
1. The
“cute, female” bubbly font used (the stereotype).
2. How
its clear that the main message is the ads slogan, since the font on the bottom
isn’t eye catching.
3.
Conclusion
a. Explain
how conflicting the 70s were for women, and use the ad as an example
i.
Connect how women were expected to please
men
ii.
It was “ok”, actually expected for men to
assert their dominance
iii.
Have we improved as a society towards
women?
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