Links to rhetorical tools:

Here are links to the rhetorical tools used in this class:

Schemes & Tropes -- Perelman & Olbrechts-Tyteca -- Fallacies -- Burke -- Rhetorical Toolbox -- Conspiracy Rhetorics

Monday, January 28, 2019

1972 Hair Beauty Ad, Head and Shoulders

3 comments:

  1. I really like how you already started to begin making an argument for this ad. I believe you should continue to make this argument. Continue talking about how they target a younger demographic and the way they use the language in their ad to try and sound like he audience they are trying to appeal to as well as the angle of the picture and choice of person in the picture affects the way someone would view this ad and persuade them to buy this product.

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  2. Hi Hailey! I definitely agree with your analysis and think you're on the right track. I think the ad is surely targeting young women, probably even teens, but I think you could take it one step further and make the argument that the ad is specifically targeting young girls that have insecurities and self-esteem problems. You could argue also more broadly as a target on girls with mental health issues as a whole, but if you didn't take it that far, I would say that it's definitely aiming for girls who have social anxiety (with how she says she's shy around boys), and body insecurities (with her feet). It's like, buy this shampoo and all of your insecurities and fears will magically disappear!(because that's totally realistic, of course). Anyways, overall I like your argument so far!

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    1. Okay sorry for the extra post, but I just thought to add this to my original post. If you wanted your argument to be more directed outside of specifically your ad, you could make the argument that companies like these are trying to capitalize on mental illness and take advantage of the vulnerability that young, teenage girls are feeling around this time.

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