Links to rhetorical tools:

Here are links to the rhetorical tools used in this class:

Schemes & Tropes -- Perelman & Olbrechts-Tyteca -- Fallacies -- Burke -- Rhetorical Toolbox -- Conspiracy Rhetorics

Thursday, January 31, 2019

Shampoo Outline

Attention Getter: Big ol’ sniff and yell, “GEE YOUR HAIR SMELLS TERRIFIC!”

Thesis: “If you want to be absolutely irresistible to all men, you should seriously invest in “Gee Your Hair Smells Terriffic”, the shampoo that makes men go, “Gee your hair smells terrific!” You’ll be the center of attention with this stuff.

Credibility: I have around 2 weeks or less regarding rhetoric but hey, it’s just analyzing an ad, right?

Preview: Now that we know roughly where this presentation is headed, let’s get right into this bad boy.

Transition 1: You ever wanted to be the center of attention?


Argument
  • Imagine in the ad, these people are all watching a basketball game
  • Everyone in the stands is sort of facing the lady with the dope smelling hair
  • Her shirt is brighter than everyone’s pointing out the attention on her
  • One dude spent money on tickets just to sniff this lady’s hair through the whole game
  • No dude (no matter how creepy) will be able to ignore you with this shampoo

Transition 2: Everyone enjoys honesty in ads, right?

Argument 2:
  • It doesn’t claim to be the best shampoo
  • It tells you what it can do IN ADDITION to cleaning your hair
  • You gon’ smell terrific
  • The shampoo won’t only do things for your hair, but for you as a person, like getting Creepy Tim’s number at your nephew’s basketball game.

Conclusion: Through rhetorical analysis, we’ve visited how written AND visual elements can change how a customer sees a product or ad.

Clincher: No idea yet

2 comments:

  1. From what you have here, you have a pretty good argument set up. Your outline is easy to read and flow through. Your attention-getter is interesting and all of your points look like they will be entertaining. It's a reasonable length, and I think that it will work just fine.

    ReplyDelete
  2. I think this is a good start for your outline, I can see you used TZGTPS to build and organize your presentation. A couple things. Between your last point and the conclusion I believe you might need some form of transition. Also mentions maybe some of the schemes used to help back up your argument. You’re already talking about the Imagery, but does the ad have anything that might help strengthen your argument?

    ReplyDelete