Links to rhetorical tools:

Here are links to the rhetorical tools used in this class:

Schemes & Tropes -- Perelman & Olbrechts-Tyteca -- Fallacies -- Burke -- Rhetorical Toolbox -- Conspiracy Rhetorics

Monday, January 28, 2019

Gee Shampoo Ad



3 comments:

  1. You did a good job of breaking down this ad and all of the characteristics to it. I think your argument should continue moving towards how they use the male appeal in this ad because it seems to be a big part of how they appeal to the users of the product. They want to appeal to the users by showing that if they use this product then they will receive more attention from men.

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  2. I really enjoyed how you broke apart your ad, and my most favorite part has to be how creepy you pointed the boy to be in the photo. I 100% agree with what you have already said about the ad brings attention only to the girl's smell and appearance, I think you can totally dig more into that topic and tie outside sources about the image, the time period and how girls always have to hold a specific standard.

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  3. I like how you tore apart your ad. I do agree that using the words "she" and "he" instead of "her" and "him" is interesting. I'm not sure when companies started trying to sell the whole 'his and her' product thing, but there are 2 different colored bottles (pink and blue) and the ad might be insinuating to men that the same result will come to them if they buy the blue one (attention and compliments).

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