Links to rhetorical tools:

Here are links to the rhetorical tools used in this class:

Schemes & Tropes -- Perelman & Olbrechts-Tyteca -- Fallacies -- Burke -- Rhetorical Toolbox -- Conspiracy Rhetorics

Monday, January 28, 2019

Clairol Instant spray shampoo




3 comments:

  1. I think you should make your argument about companies will do anything in their power to get you to believe in something so that they could get your money

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  2. I think you should make your argument about companies will do anything in their power to get you to believe in something so that they could get your money

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  3. This may be a little out there, but you could argue that this company among others are simply trying to make a profit through products that actually have no value, or no purpose. For example, this ad says to use in between your regular shampoo. I would bet 9 times out of 10, it is the shampoo that is actually affecting the hair, and not this product. Another argument would be to say that this ad and company are trying to appeal to the social standard that women in this time (and today to be frank) were upheld to- in that every single day women must keep up their appearances and look like this all the time. It's like here is this image everyone needs to be constantly trying to look like or appeal to, and if even one day out of the week you don't, you're less of a woman. It's stretching a little, but I think many women have at least some fear of not looking their best all the time.

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