Links to rhetorical tools:

Here are links to the rhetorical tools used in this class:

Schemes & Tropes -- Perelman & Olbrechts-Tyteca -- Fallacies -- Burke -- Rhetorical Toolbox -- Conspiracy Rhetorics

Monday, January 28, 2019

Head and Shoulders Teen Girl Ad



2 comments:

  1. So, looking at this post, I could think of an argument based on the overall details in the picture: This could be suggesting that Head and Shoulders is not only for teenagers, but also for hippies. I say this because of the overall natural feel and the fact that the girl is barefoot even though she's embarrassed about her feet. Since hippies are more for natural stuff, then it would lead me to assume that she's a hippy that goes around barefoot, regardless of how ugly her feet are.

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  2. I like how you commented on the self deprecating humor in the ad. I believe that these companies were trying to say what they thought was the “right thing” to get young/teenage girls to buy their product, feeding off the fact that a lot young girls obsess over their looks and flaws. The strategy they used targeted people with insecurities and low self-esteem.

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