Links to rhetorical tools:

Here are links to the rhetorical tools used in this class:

Schemes & Tropes -- Perelman & Olbrechts-Tyteca -- Fallacies -- Burke -- Rhetorical Toolbox -- Conspiracy Rhetorics

Sunday, February 4, 2024

Cereal Ad outline - Jared Guy

Cereal Ad outline 

Introduction 

  • Attention getter: Question to the audience about the text.  

 

  • Thesis – Kellogg's is the key component to be as smart as a scholar.  

 

  • Introduce yourself and credibility 

 

  • Why and how - Grounding, focalizers and icons, representationally  

--Transition -- 

Dr. Vrooman Citation 

Grounding 

Setting the scene, the viewer of ad is a spectator. 

Describe setting and environment 

Why it matters 

 

Focalizers & Icons  

Mention dark red background  

+ 

Point out the icons  

Why it matters 

 

Representationally 

How we identified the scholar and one of his key ingredients (Kellogg’s) 

Grounding + focalizers + Icons = representationally 

 

Conclusion  

Summary and Restating thesis and probably back then they believed this due to little information about nutrition  

 

3 comments:

  1. This outline seems like it'll work great for your presentation. For me, it looks a little vague so, I'm looking forward to hearing you speak! Make sure you have your citations!

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  2. I love how your outline is straight to the point and avoids any excess wording which will be great to ensure you won't be reading off of your paper! Just don't forget to throw in a clincher at the end as well as citations/references!

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  3. I love your outline! Just make sure you add your citations and your clincher to the conclusion. Excited to hear you speak though!!

    ReplyDelete