Cereal Ad Outline

 Ashley Medellin Kellogg’s Outline 

Introduction

Attention Getter: Growing up, my mother would always tell me stories. (Tell the story). 

Thesis: This ad does well in displaying that a good breakfast making a family happy and does a good job in advertising the cereal itself and tights! 

Credibility - as a corn flake eater (in my youth), and a student in Vrooman's rhetoric class, my credibleness is there. 

Main points: What we see in terms of rhetorical devices (color, height, etc), Kellogg’s and tea, happy family.

Transition 

Main point 1: Visuals- COLOR/PICTURE/FOCALIZERS

Hue/Value 

-      - Light tones, so Kellogg’s red stands out. 

-      - Eye level 

-     -  Bold tight, red font on the bottom. 

·     -  Transition (just make it smooth)… I’m getting thirsty, what’ll help? TEA. The ad agrees. 

Main Point 2: Schemes-  Kellogg’s and Tea 

- The usage of emphatics (dealing parts of the argument) as taken from Vrooman's chart of rhetorical devices. 

-      -  What better way to your morning than with a good tea? KELLOGS. 

-      -  Point out the words on the bottom. "There's nothing better than your Sunshine Breakfast on a bright summer morning. Together with nice cup of tea you can really taste." 

·      - Transition to noticeable happiness (their tea and cereal… blah blah blah = happy!) 

Main point 3- Happy Family!

-       -Noticeable happy family 

-       -All smiles 

-       -Attentive mother 

·      Transition (restate everything) 

Conclusion: Maybe tie back to moms’ cereal stories and how their happy family was just like the ads happy family. 

References:

Vrooman, The Zombie Guide to Public Speaking

Vrooman’s Schemes & Tropes chart http://www.comm274.blogspot.com/