Ad outline- Brylie Nedd

Attention getter- remember when you were a kid and all you wanted to do was be a grown-up? 

 

Transition (Now, that’s not so much the case, anyhow…) 

 

Preview- Today we will be analyzing this Kellogg’s ad and identifying what rhetorical devices are being used. 

Credibility- Brylie, Comm major

Transition (This leads me to…)

Thesis- Kellogg’s appeals to the little boys that aspire to be “real men”. Kellogg’s claims their cereal will turn young boys into real men.  

Transition (Now let’s get into…)

·      Visual

-       eye level 

-       saturation

-       focalizers

-       longshot

-       icons- military 

Transition (in addition to visual, there is also…)

·      Type

-       Bold- Kellogs and Cornflakes = stand out 

-       Caps- Cornflakes 

-       Underline- Best

Transition- (going off of type, we move into…)

·      Schemes

-       Epizeuxis (epi-zeux-es) repetition of best 

-       scesis onomaton, tricolon- best liked, best flavor, worst to run out of 

Transition- (last, lets talk about) 

·      Tropes

-       Metaphor- Eat Kellogg’s you will be a man. 

 

Conclusion- today we looked at…

-Kellogg’s builds men 

-men= military men- tough and strong

 

Clincher- If you could go back to your childhood, would you eat more Cornflakes? Who knows, maybe you would have ended up being a real man. 

 

References- Vrooman’s Zombie Guide to Public Speaking 

Vroman’s Schemes and Tropes Chart-http://faculty.tlu.edu/svrooman/schemes2.htm