Links to rhetorical tools:

Here are links to the rhetorical tools used in this class:

Schemes & Tropes -- Perelman & Olbrechts-Tyteca -- Fallacies -- Burke -- Rhetorical Toolbox -- Conspiracy Rhetorics

Monday, February 5, 2024

Cereal Ad outline #8


-        Attention Getter: 

        

-        Preview: Today I will review advertisement #8 and analyze the data according to Professor Vrooman's rhetoric fallacies and schemes & tropes charts. 

- The target audience is either troubled kids or parents who relate to one another 

-        Thesis: This article relates to children because every child has gone through a situation where they were scared to get in trouble due to bad grades, and we can see that through this ad

      Body 1:

Diagonals: a balanced image 

Angle: we are at eye level 

Light: low contrast 

the low contrast adds a suspense look to the photo and almost brings you into the emotion of both the kid 

TRANSITION

Body 2

Enumeratio: detailing and implying that frosted flakes can "sweeten" and fix the potential outcome of the situation 

Representationality: we see the clear image of the cereal box as well as the report card 

Novelty: it is hard to see the grades but the effects are shown 

-        TRANSITION

-   

Conclusion:

Ad relates to both parents and children 

Restate thesis

Summarize 


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2 comments:

  1. CristinaFebruary 5, 2024 at 8:29 PM

    Adding humor to an attention getter can help, maybe you can talk about the way the child is looking at the adult in the ad.

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  2. Evan SantillanFebruary 6, 2024 at 12:58 AM

    I think your thesis could be changed. Like that sentence definitely needs to be said, but I would say something like frosted flakes is arguing that it's so good and sweet that it makes people forget about what's important. The body of the outline looks good just remember to add a transition going into body 1. And if you can just add a attention getter and clincher.

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