Ad Outline

Introduction:
AGT:
    -I don't know about you, but I haven't had lunch and this ad right here makes me want to have a nice bowl of Kellogg's Frosted Flakes. With the way the bowl looks so refreshing, I wonder if this was the true intent of this AD? Let's talk about it. 
Thesis: This Ad does a great job of getting its point across. 
Preview: 
    1: Tropes and Schemes how it 
    2: Visuals 
    2: Thesis 

1 Tropes and Schemes:
Schemes:
Emphatics: Enumeratio- the detailing parts or arguments
(the kind most folks like best)
Error: Tmesis- a word is separated into two parts with an intersection
“Corn-happy flakes”
Alliteration: Consonance- Repetition of consonant sounds
“Gr-r-great” sounds like a growl, metaphorical because he is a Tiger.
Tropes: 
Puns: antanaclasis- Repetition of a world in two different senses
“Gr-r-great way to sweeten us your morning” and “Gr-r-great in milk

Citation: Tropes and Schemes (n.d)

2 Visuals:
-Color: 
-Saturation
-Light

-Contrast: 

-Perspective

-Geometric: This ad demonstrates a lot of depth and space.

-Balance: does not pull my eye in one way.
-Full: the frame is covered from top to bottom. The frame seems to be “full”. 
-Focus:
-Grounding: There is a foreground(cereal), middle ground(window), and background(black background).
-Focalizers: Eye-level

-Implied distance:

-Medium shots: you can see that there is distance.
Style: it gives a very “claymation” esk vibe to the ad. I wouldn’t know which is but this is not realistic or photographs.  

Citation: Tropes and Schemes (n.d)

3 Thesis:

Connecting this to my overall thesis and how that works with the audience.

Citation: (Vrooman, 2015) and Kellogg's Frosted Flakes (n.d)

Conclusion:

The ad does not fail

1: Tropes and Schemes

2: Visuals

3: how it connects to the audience

I don't know about you but after talking about this Ad so much I'm still wanting that bowl of cereal.

References: 

1. ​​Vrooman, S. S. (2015). The zombie guide to public speaking. CreateSpace? 

2. Tropes and Schemes. (n.d.). Or http://faculty.tlu.edu/svrooman/schemes2.htm

3. Kellogg's Frosted Flakes. (n.d.). Retrieved from https://comm274.blogspot.com/search?updated-max=2024-02-04T17:53:00-06:00&max-results=20&start=8&by-date=false.