Schemes/ Tropes:
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Schemes:
|
1.
Orthography
|
acronym
|
IQ 140, IQ 120
|
Portmanteau
|
Interface
|
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2.
Alliteration
|
Consonance
|
A beautiful way to interface
|
|
Tropes:
|
3.
Exaggeration
|
Hyperbole
|
“a beautiful way to..”
|
Visual:
|
4.
Colors
|
Hues
|
Black to blue
|
Value
|
Light blue to dark blue/ black
|
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Saturation
|
High to medium towards the top
|
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5.
Light
|
High contrast
|
Light at the top, creates saturated
shadows
|
|
6.
Perspective
|
Geometric
|
Woman behind the computers
|
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7.
Diagonals
|
Balanced
|
Both sides are even in weight
|
|
8.
Space
|
Full
|
No room for white/ blank spaces
|
|
9.
Focus
|
Grounding
|
Text = foreground
Computers= middle
Woman= back
|
|
10.
Angle
|
Eye level
|
We are looking pretty much directly at
the picture
|
|
11.
Implied
distance
|
Medium shot
|
The woman’s main focus is from the
waist up
|
|
12.
Figures
|
Abstraction
|
Everything is pretty real looking in
the add
|
|
13.
Genre
|
Style
|
Scifi-futuristic vibe
|
|
Type:
|
14.
Stroke-height
ratio
|
Line thickness compared to letters
|
Heading has a big difference in lines
compared to letters. Smaller text and
company name has equal lines to letters.
|
15.
Style
|
Bold
|
Title/ IQ 142/120
|
|
Condensed
|
Little text under the computer is
|
||
All caps
|
Logo and address texts is
|
||
16.
Emphasis
|
Color
|
Heading dark black, description is
small white lettering, company and address is larger white lettering
|
|
17.
Family
|
Serifs
|
Heading has serfis
|
|
Novelty
|
“Vintage computing and gaming” is in a
hi-tech looking font
|
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18.
Spacing
|
Tracking, kerning, leading
|
All pretty average
|
|
19.
Legibility
|
Font
|
All larger font is easy to read
|
|
Copy issues
|
The white description is illegible
|
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Everything seems to disappear/blend to the background at the very bottom of the page. Also, there should be a reason as to why everything is almost the same color. Also, even if there is a model, they seemed to have put her in the shadow because her arm on the computer is much lighter than the rest of her skin and you'd think she'd be just bright as the computers are.
ReplyDeleteSo far this is really great. Maybe you could consider looking into the woman being a pawn to technology as her looks are used to sell the ad. It's almost as if she is draped around the computers like women were draped around pimps back in the day. Maybe the argument is about technology being the new pimp for women in the future... this kind of connects with your observation of the blue hues.
ReplyDeleteOverall good information. You picked apart the advertisement sown to the bone. Anything not covered was mentioned in the other comments.
ReplyDelete