Friday, January 27, 2017

Make Interface Beautiful Again





Schemes/ Tropes:
Schemes:
1.      Orthography
acronym
IQ 140, IQ 120


Portmanteau
Interface

2.      Alliteration
Consonance
A beautiful way to interface
Tropes:
3.      Exaggeration
Hyperbole
“a beautiful way to..”
Visual:
4.      Colors
Hues
Black to blue


Value
Light blue to dark blue/ black


Saturation
High to medium towards the top

5.      Light
High contrast
Light at the top, creates saturated shadows

6.      Perspective
Geometric
Woman behind the computers

7.      Diagonals
Balanced
Both sides are even in weight

8.      Space
Full
No room for white/ blank spaces

9.      Focus
Grounding
Text = foreground
Computers= middle
Woman= back

10.  Angle
Eye level
We are looking pretty much directly at the picture

11.  Implied distance
Medium shot
The woman’s main focus is from the waist up

12.  Figures
Abstraction
Everything is pretty real looking in the add

13.  Genre
Style
Scifi-futuristic vibe
Type:
14.  Stroke-height ratio
Line thickness compared to letters
Heading has a big difference in lines compared to letters.  Smaller text and company name has equal lines to letters.

15.  Style
Bold
Title/ IQ 142/120


Condensed
Little text under the computer is


All caps
Logo and address texts is

16.  Emphasis
Color
Heading dark black, description is small white lettering, company and address is larger white lettering

17.  Family
Serifs
Heading has serfis


Novelty
“Vintage computing and gaming” is in a hi-tech looking font

18.  Spacing
Tracking, kerning, leading
All pretty average

19.  Legibility
Font
All larger font is easy to read


Copy issues
The white description is illegible

3 comments:

  1. Everything seems to disappear/blend to the background at the very bottom of the page. Also, there should be a reason as to why everything is almost the same color. Also, even if there is a model, they seemed to have put her in the shadow because her arm on the computer is much lighter than the rest of her skin and you'd think she'd be just bright as the computers are.

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  2. So far this is really great. Maybe you could consider looking into the woman being a pawn to technology as her looks are used to sell the ad. It's almost as if she is draped around the computers like women were draped around pimps back in the day. Maybe the argument is about technology being the new pimp for women in the future... this kind of connects with your observation of the blue hues.

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  3. Overall good information. You picked apart the advertisement sown to the bone. Anything not covered was mentioned in the other comments.

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