What the heck is Electronic Mail?

Arrangement	Climax	Ordered by increasing importance	“Have your messages delivered to their terminal mailboxes electronically, across the hall, or around the world.”
Parallelism	Parallelism	Similarity in structure in phrases or clauses	“ Theres no mountain of paperwork.  Administrative personal are more effective.  Managers have access to more up to date information. Decision making is easier. “
Comparison	Metaphor	An implied comparison	“ Theres no mountain of paperwork.”
Exaggeration	Hyperbole	Using exaggerated terms for effect	“ Theres no mountain of paperwork.”
Question	Erotema	Asking a rhetorical question	“What the heck is electronic mail?”  “Need to notify people immediately of a fast breaking development?”
Color	Hue	The identification of the colors	Mustard yellow, Brown, Grey, and Beige for the office. (normal, dull colors)  White and yellow for the electricity.
	Value	The lightness or darkness of a color	Everything besides the electricity bolt is dark.
Perspective	Geometric	An illusion of depth and space	They are obviously trying to make the illusion that this is a real scenario, therefore the scene is geometric rather than flat.
Space	Closed	The tops and sides feels closed, trapped.	The picture doesn't show any other space in the room, and makes the image seem busy.
	Full	The frame is dense with figures.	There is a lot of furniture that fill up the frame. Along with the bolt of electricity.
Focus	Focalizers	Are figures or colors or spaces used to pull the eye across the image?	The lighting bolt not only draws your attention, but plus your eye to the small text.
Angle	High Angle	Are we looking down on them?	Yes, almost like we are there at the office, witnessing this ourself.
Implied distance	Medium Shots	Waist up?	Yes, you can only see him from the waist up.
Figures	Representationality	To what extent does the image show things we can identify?	There are a lot of identifiable things, basically everything that is being shown is the average desk of the working man. They are trying to help other businessmen or women relate.
	Abstraction	How realistic are the things?	Very realistic
	Self- referentiality	Do the brushstrokes or lines call attention to themselves?	The electricity obviously calls attention to itself, and the pattern that its making drawn your eye to the smaller text.
Style	Bold	X	“Honeywell” is in bold.
	Condensed	X	All of the other texts besides honeywell is somewhat thin.
Family	Serif	X	"What the heck is electronic mail?"