Links to rhetorical tools:

Here are links to the rhetorical tools used in this class:

Schemes & Tropes -- Perelman & Olbrechts-Tyteca -- Fallacies

Friday, January 27, 2017

Declare your Independence with Apple


  1. You had a pretty interesting ad. I think the comparisons between apple and Jefferson were pretty clever. They probably did it to show how the computer they were making would go down in history just like everything Jefferson did and that we will always remember them.

  2. I agree with your analysis. I do think this ad is very interesting because of how patriotic it is. In a way I believe the ad is saying that it is truly American to own an apple computer. I say this because of the references to the American revolution whit Jefferson and the line "declare your independence."

  3. I think the analysis of your ad was good and had an interesting twist to it. It was clear that there were major comparisons between Jefferson and Apple and they were obviously the basis of the ad itself.