Device
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Specific Device
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Use
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Definition
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Emphatics
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enumeratio
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Lists the benefits of traveling by Greyhound multiple times
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Detailing Parts or arguments
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Comparison
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Simile
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“You women, who are entrusted with the job of getting your families the best of everything for the fewest dollars, demonstrate that same buying skill when you shop for travel.”
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Explicit comparison
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Color
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Hue
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The colors in this photograph seem to be red white and blue for the most part, possibly suggesting the patriotic appeal of Greyhound, especially since they have “Amazing America”
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Identification of colors
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Light
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High contrast
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The vibrant colors help show details on what the bus looks like and stands out to people passing by
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Bright lights and dark shadows
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Perspective
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Geometric
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Shows 3D images that create an idea of the comfort of the seats and how spacious the bus is.
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Illusion of depth and space
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Figures
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Abstraction
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Not too realistic but not too cartoon like. The art style was popular at the time and looks mature.
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How realistic are things?
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Style
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bold
| Not everything is bold, but the hook for the target audience is. | |
| Style | all caps | GREYHOUND |
I think the thesis you're getting at here could be that Greyhound is saying that women have to be efficient and careful in everything that they do, so if they're going to travel alone, they should do it with Greyhound. Also, I feel like the ad is specifically catering to white women since that's the woman they show, and this is during a time of segregation on buses, so it could be kind of contributing to the idea of segregation too.
ReplyDeleteThis advertisement attempts to cater towards women, who it claims are entrusted with getting their families the best of the best at the cheapest prices, by listing benefits of the service to make women feel it is a smart choice to ride greyhound. Greyhound reinforces the idea that their service is friendly to women by stating that women are the largest demographic of its users.
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