Links to rhetorical tools:

Here are links to the rhetorical tools used in this class:

Schemes & Tropes -- Perelman & Olbrechts-Tyteca -- Fallacies -- Burke -- Rhetorical Toolbox -- Conspiracy Rhetorics

Wednesday, January 29, 2020

Zion Ad Outline


Intro
Attention grabber - There’s the saying that “it’s not about the destination, but the journey”... however for this ad, it’s the complete opposite. They want you to focus on the destination rather than the subpar train you have to take to get there. 

Credibility - Besides the fact that it was assigned to me and I have spent time analyzing the ad; traveling is one of my favorite things and it is my goal in life to visit every NP, so it’s very fitting that I talk about this ad in particular. 

Thesis - Union Pacific wants its readers to visualize themselves visiting Zion NP, Bryce Canyon NP, and the Grand Canyon by getting you interested in the destination while also providing a way for you to get there

Body 
  1. Tropes
    1. Irony - “unforgettable motor-bus tour” however, not intentional
    2. Auxesis - use of descriptive words such as “awe inspiring” and “majestic” to describe the parks

2.              Visual
a.              Full Space - the space is mostly taken up by destination pictures, do more talking than the words do
b.              Eye level - allows audience to be able to visualize what these places might look like and be able to imagine that they are actually there

3.              Type
a.              Style → Bold - there are certain words/logos that are bolded for readers to grab onto the most important parts
b.              Emphasis → Color - the word “ZION” is in red letters in order to grab the readers  


Conclusion
The bigger meaning → Want you to focus on the “amazing” places you can see, not really the means on travel that entails; are able to do this by using devices that highlight the parks, not the actual train that Union Pacific offers

Posted by at

2 comments:

  1. Elizabeth C.January 30, 2020 at 3:15 AM

    I know it's hard to include the comedic aspect of a speech in an outline, but be sure to include some tension breakers in there somewhere. And be sure to do transitions between topics, this is, according to Vrooman, a very good place to add some humor.

    ReplyDelete
  2. Rachel TerzadoJanuary 30, 2020 at 6:51 PM

    Looking fantastic! Just remember to recall your citation and reference list, and a "clincher" to bring together your evidence and argument for the grand finale of your presentation. 

    ReplyDelete

Subscribe to: Post Comments (Atom)