Links to rhetorical tools:

Here are links to the rhetorical tools used in this class:

Schemes & Tropes -- Perelman & Olbrechts-Tyteca -- Fallacies -- Burke -- Rhetorical Toolbox -- Conspiracy Rhetorics

Thursday, January 30, 2020

Go Pullmen Speaking Outline

Introduction: 

Attention Getter: Make reference to Mad Men on Netflix.

Thesis: I believe that the ad is trying to catch the attention of lower class white males.  With that being said, the ad is trying to offer the feeling of power and riches to the lower class white males by giving them the ability to stay overnight with a personal butler.  With that being said though these men are not able to afford their own plane, for a lower cost the men are still able to feel powerful in their society through the Pullman train company.

Credibility: Through the evidence of the ad as well as with Mad Men and other TV shows and history classes we see white men striving for power.

Preview:  We are now going to now discuss the images as well as the words and languages being used.

Discussion:
  1. The title - Words and Font - Vrooman's Chart -- Compare to Ally's Poster
  2.  Paragraphs - Words and Font - Vrooman's Chart - Discuss the style of the font
  3.  Figure - Representational - Vrooman's Chart - Having a clear understanding of what is in the photos gives us a strong suggestion that the white men are really striving for the feeling of power
  4.  Focus - Grounding - We can suggest that the focus is going to on the food, for it is a natural attention drawer
  5. Epizeuxis - Vrooman's Chart - Repeating the word Pullman draws attention to the motto of the company.
 Conclusion: Draw attention back up to the thesis of the ad

3 comments:

  1. I like where you are going with your thesis! I haven't actually heard of this one yet, so it will be a nice and original take on the socioeconomic stance of the diversity even among white men. Overall, your organization is pretty clear to me what you're trying to achieve. Just don't forget to add transitions and a reference list (Don't worry, I'm guilty of this as well lol). Also, don't forget to have a clincher as well to tie everything together and let us know that you're done. I think you'll have enough here for an argument so no worries on that. It'll be interesting to hear your perspective on this ad. :)

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  2. Your thesis is great, it fits together very well with your ideas.I wonder what your attention getter is. Things to remember; don't forget to add Professor Vrooman's Chart for reference and other things you used while analyzing the ad, and make sure you add transitions after every point. Overall, your outline is great.

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  3. I think by tying your attention getter to something that people may be able to relate to better is great. You have a strong thesis and can build off that. Off to a great start.

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