Links to rhetorical tools:

Here are links to the rhetorical tools used in this class:

Schemes & Tropes -- Perelman & Olbrechts-Tyteca -- Fallacies -- Burke -- Rhetorical Toolbox -- Conspiracy Rhetorics

Monday, January 27, 2020

Where are you going, my pretty maids?

3 comments:

  1. As the author of the post mentioned, the women featured in the ads are younger, skinnier, pretty, and well dressed for the era the ad was made in. This is to attract men and to try and get them to spend money on their company’s service because they are attracted to the women and assume that their flight attendants will look the same way the women in the ads look.

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  2. You may argue that the portrayal of women in this had a significant and increasing impact on purchasing decisions and were the primary consumers of domestic goods, but also air fare and expect that women had a lot of power over family finances. Despite the fact that men traditionally worked and earned the money, it was women who monitored it and thus exerted dominant power and influence over multiple family aspects.

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  3. I suppose that it could also be said that this ad refers specifically to financially-stable women, as can be gathered from the way they dress. To women, it's selling stability and success. To men, it's saying, "that kind of women *the kind with money* dwells here. Come check it out!"

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